Nine axes Days of our Lives after 45 years
Time runs out for iconic daytime soap, axed from Nine's schedule after 45 years.
Time has run out for the long-running US soap, set to be dumped by Nine after 45 years on the network.
First broadcast on Nine in 1968, the daytime drama will have its last-ever episode on Friday April 26.
Nine is revamping the timeslot. A Nine spokesperson told TV Tonight, “We made a commercial decision not to renew Days Of Our Lives.”
Yet last week it won its 2pm timeslot, averaging 126,000 viewers and pipping TEN’s Ready Steady Cook (124,000) and Seven’s Dr. Oz (118,000). It ranked second the week before.
In 2007 Nine dropped The Young and the Restless after 31 years for the short-lived panel show The Catch-Up. Fans flooded Nine’s online forums at the time. Foxtel wasted no time in snapping up the show, which now airs on Arena.
The last few years have been tough for US daytime soaps with The Guiding Light, As the World Turns, Passions, All My Children and One Life to Live all axed before the latter two received a lifeline to be produced for online.
Days is still one of the longest-running scripted shows in the world and one of the longest-running television shows in Australia.
It was recently renewed by NBC until September 2014.
Sony Pictures Television is understood to be pursuing other broadcasting opportunities in Australia.
Nine is yet to announce a replacement show.