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TEN bets on the baby

TEN has picked up the format rights to a new game show Bet on Your Baby.

2013-04-30_0154TEN has picked up the format rights to a new game show Bet on Your Baby.

This debuted earlier this month on ABC in the US.

The series sees parents try to predict what their two or three-year-old child will do when presented with certain challenges, such as stacking cookies or knocking down blocks.

“It works for everyone from two- to 80-year-olds. It works for family audiences so Saturday feels like the right spot for it,” Electus International president John Pollak told C21.

“There’s not a lot of programming out there. There’s a lot targeted for specific audiences and specific demos but this one really does hit everybody.”

Here’s a segment from ET:

26 Responses

  1. Harking back tho Channel Ten’s previous advertising gimmick…. Seriously? Stage parents around Australia will be cleaning supermarkets out of Oreo’s so little Beyoncé or Ashton can practice stacking bikkies. Toys R US will be devoid of blocks. Will there be a Celebrity Version where the spawn of Kartrashian & West will play hopscotch to the death against Blue Ivy?

    Spare me. Enough is enough. People please vote with your remote.

  2. If this were on Ch 7 people would probably watch it, but on Ch 10 it doesn’t have a hope in hell. This should sound terrible, honestly what are TV programmers thinking??

  3. Hopefully it would be on at 6.30 on a Saturday night to fill the void left by the removal of funniest home videos.I’ve got two small kids and they don’t want to watch the voice,so it may appeal to them.

  4. Earthquake – this is the sort of show that a woman would host.

    Nine would have had Sonia Kruger hosting it and Seven would have had Johanna Griggs.

    Since it’s on Ten, I’m betting Sara Murdoch will host.

    And regardless whether the show is on Ten, Seven or Nine – Tom Waterhouse ads will definitely be shown.

    IMO – it’s gonna be worse than Everybody Dance Now and Celebrity Splash combined.

  5. They picked up the format but I can’t imagine them ever pulling the trigger on this. In the states it’s a brand funded piece of fluff (WalMart did a time buy) and its rated terrible for ABC.

  6. Celebrity Splash proved there are limits to how much inane television we will watch. This seems to join CS in the “don’t bother” category.

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