TEN in Cricket Australia talks
TEN is now engaged in exclusive talks with Cricket Australia for broadcast rights
- Published by David Knox
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TEN is now engaged in talks with Cricket Australia for broadcast rights for the next five years, including a period of exclusive talks to the end of the month, which shuts out Seven and FOX Sports.
The Financial Review reported TEN had bid $350m for the rights, ahead of Nine’s $315m. Seven is understood to have offered $320m including separate offers for the Big Bash League, one-day internationals and Tests.
The Australian reports TEN will discuss the structure of the deal, scheduling, technical standards for production, and potential on-selling to other broadcasters.
CEO Hamish McLennan and chief operating officer Jon Marquard are understood to be negotiating with Cricket Australia.
But Nine still has its last refusal as the incumbent broadcaster and can top TEN’s bid.
An outcome is likely by mid-June.
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28 Responses
Things better pick up for 10 as this cricket deal is for 5 years. There’s a possibility the Network may not be here in 5 years time. Either that or under new management.
The reports are that 9 and 10 will share the rights to the australian cricket season with Fox Sports and Channel 7 missing out. I see Nine doing the ashes only and perhaps not covering the one-day internationals or 20/20’s which could be covered 10 or ONEhd. It looks like the rights to the domestic competition could go to 10/One HD. However, ten and nine will probably share the BBL,.
ONE can show 1hr of Cricket and it doesn’t necessarily mean it needs to be shown in full on TEN. If they don’t there will be a huge uproar so therefore the news will be shown on TEN and cricket on ONE. And by the way there is less than a year to analogue goes away and they do what they like and this is a benefit to TEN as summer of cricket starts in November