It’s a timely reminder that you can top all three key demos and still end up #9 for the night in total people.
Top Gear finished with 927,000 viewers overall.
But despite topping the advertiser-friendly demos 16-39, 18-49 and 25-54 it was down in those other demos that rarely get talked about. With Women 35+Top Gear was #17, with People 55+ it was #20 and with Grocery Buyers it was #13+. Pulled down by these three groupings, Top Gear had to settle for #9 overall despite being #1 in the demos that supposedly matter.
Seven won the night with a network share was 29.8% then Nine 28.1%, ABC and TEN again tied with 18.2% and SBS was 5.7%.
Seven News was 1.18m for Seven then Mrs. Brown’s Boys (1.04m / 920,000 / 594,000), Today Tonight (981,000), Home and Away (943,000), Border Security: International (927,000), and Deal or No Deal (594,000).
Nine News led the night with 1.23m for Nine then A Current Affair (1.03m), Top Gear (927,000), The Footy Show (796,000) and Hot Seat (655,000).
ABC News (931,000) again topped ABC1 followed by 7:30 (834,000), The Checkout (752,000) and Orbit: Earth’s Extraordinary Journey (616,000).
TEN News was best for TEN on 621,000. Law & Order: SVU was 621,000 / 484,000, The Project was 573,000, Jamie’s 15 Minute Meals was 524,000 / 482,000 and The Simpsons was 329,000.
SBS ONE had a good night with Food Safari (356,000), Gourmet Farmer (354,000), then World News Australia (186,000), 24 Hours in Emergency (167,000) and Marco Pierre White’s Kitchen Wars (145,000).
Neighbours again topped multichannels with 285,000.
ABC News Breakfast: 62,000 / 27,000
OzTAM Overnights: Thursday 11 April 2013