Nine originally had “Showdown One” in its Guides for tonight, and on Sunday ran promos for Arrow at 8:40pm “after The Voice.” Printed guides such as TV Week also have The Voice listed for tonight.
But on Monday Nine began advertising a new episode of Big Bang at 7:30pm moving Arrow to 8:30pm, its third premiere timeslot so far.
Yet it appears Nine has not actually held off airing an episode of The Voice. There is no new episode in the can, with the last battle round airing last night and the recording of the first Showdown to take place on Friday.
The ‘Showdown’ episodes are a new stage this year and see coaches reduce their teams of eight to four. All artists will perform individual songs and audience voting begins. Live shows begin thereafter.
Whether the scheduling of The Voice was a red herring to throw the opposition off the scent is unclear, but incorrect promos unnecessarily impact on viewers too.
Right now the guessing games on scheduling and airdates for new shows is at a premium, with Seven and Nine both trying to counteract the other, especially over the arrival of The Block and House Rules. Publicists are unable to discuss dates with media for forward planning.
Nine even blocked exterior media access to its schedule last week, normally accessible for two weeks in advance.
Meanwhile TEN, ABC and SBS are already confirming some dates for upcoming content into late May and beyond.