Financial Review Sunday debuts well (but ABC2 still beat it)
Ratings: Business boffins are too quick to declare a win, overlooking a four year old Canadian kid on ABC2.
“Financial Review Sunday wins ratings timeslot” says a headline today on the Australian Financial Review.
And while the show certainly had a strong start at 197,000 for Nine it actually wasn’t the leading show at 10am.
That honour went to Franny’s Feet on ABC2 with 213,000 viewers. The animated Canadian show about a four-year-old who tries on various pairs of shoes and travels to different places in the world aired for ten minutes at 10am.
But Nine’s branded entertainment show did launch well, beating The Bolt Report 147,000 and ABC1’s Inside Business on 132,000 (an evening replay on ABC News 24 was 24,000). Its opening story on Coles was rather lightweight but Joe Aston’s ‘Rear Window’ segment proved to be spirited fun.
It’s tricky to report Sunday morning results because few of them run head to head in every city.
Seven has AFL Day in some cities. Some ABC shows have replays. Even TEN repeats Meet the Press. It had 86,000 in the morning but 118,000 in its replay. The top-rated morning show overall was Weekend Sunrise at 333,000, but it wrapped by 10am before Financial Review Sunday started.