There is a glimpse into Seven’s network casting measures when it comes to their local Reality shows, published in today’s Australian.
Shows like My Kitchen Rules and House Rules are produced internally by Seven, both under producer Rikkie Proost. In this genre, casting is the most integral element and Seven has had dedicated teams working on casting, while other networks have used casting specialists such as Cast of Thousands.
Together with head of production Brad Lyons, Proost oversees what has been a pretty successful (if sometimes inflammatory) strike rate. Looking at their shows they take a leaf out of The Amazing Race casting techniques for diverse, themed teams which can be effectively communicated to audiences (MasterChef even went down that road this season).
“People come in with different agendas and a lot of the casting process is trying to determine what their motivations are,” Proost says.
“One thing about Seven is we and our shows are proud we are honest and we try to look for that characteristic in our casts,” Lyons says.
The latest to undergo the exec casting approval is The Mole, which has a glam but diverse bunch of young contestants (pictured).
“We have a formula here that we want to keep close to our chest,” Lyons adds. “But we acknowledge that Australia has changed and we’re changing with it.”
Seven currently has a casting call out for a second season of House Rules.