Ita Buttrose joins TEN mornings

L to R Hamish McLennan Ita Buttrose Adam BolandVeteran media personality Ita Buttrose AO OBE is joining TEN’s upcoming new morning show, being developed by Adam Boland.

71 year old Buttrose, the 2013 Australian of the Year, is the first name announced for the upcoming morning show, to air later this year. Her appointment shows that TEN means business in the battle to win broader audiences.

The as-yet-unnamed panel-based show is the first of two shows in development under TEN’s Director of Morning Television.

TEN CEO Hamish McLennan, said: “Like all Australians, I have long admired Ita Buttrose’s remarkable contribution to our country, through her publishing and media career and her vast array of charitable activities.

“Everyone at TEN is extremely pleased – and flattered – that she has agreed to join our network and become an integral part of our new morning show.

“Not only is Ita a consummate media professional and a tireless contributor to myriad causes, she is the only Australian media person ever immortalised in song. Cold Chisel knew Ita was cool when they wrote a song about her, and her status has only grown since then,” he said.

Ms Buttrose said: “I am looking forward to working with Adam Boland and the TEN team to give Australian audiences a morning show with edge, energy and above all, enjoyment.”

Adam Boland added: “We are incredibly honoured that Ita has chosen to join our charge into mornings. Ita is one of the most influential voices of our time. She’s also absolute class. I consider this appointment to be a major coup.

Buttrose’s most recent TV roles have included occasional appearances on A Current Affair and as a channel ambassador for Ovation. She won a new lease on public life following her portrayal by Asher Keddie in Paper Giants: The Birth of Cleo.

35 Comments:

  1. A Jason- I get what you are saying, but not everyone who reads TV blogs are in the TV industry. A morning show to the average Joe blow can be any show in the 12 hr. AM period.

    • Again, there are two shows in development, confirmed by TEN, and noted in the story. I trust they will partner in the same way as the other networks do. Expect the morning show before the breakfast show.

  2. Any morning show that doesn’t have funeral insurance ads in every break wins me.
    The (rumoured/reported/nameless “sources say”) idea of a seamless show from 6am to 12 from a beachfront studio sounds great.
    @steve sydney – Don’t know your DOB but “working to 71” is John Howard’s/Lib Party mantra. Can’t access super until retirement age, which is approaching 71 at present. Normal savings accounts don’t attract the punitive taxes that superfunds do.

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