“We were in a timeslot that had to service MasterChef,” she said. “We didn’t deliver numbers to MasterChef and that’s television,” she told Fairfax.
“But you can’t leave it there if it’s not doing the numbers because you’ve got MasterChef behind you, which is a juggernaut.”
“It’s part of those reality shows which are juggernauts and they can’t be seen to be being damaged.”
But she also criticised the decision to dump in into a dead-zone timeslot.
“I don’t think at 9.30 on a Friday night it will find it’s children, the family audience we really want,” she said, “I think that’s the audience for us.”
TEN did not directly answer a question from TV Tonight last week whether it still expected a family audience in the Friday night timeslot.
“I had a tough week last week because I thought, ‘this is such a bugger that a beautiful show like Reef Doctors, which really does deserve an airing, it won’t play where it’s going to be utilised to its best ability’,” McCune said.
The second episode will air at 9:30pm tomorrow night.