Ashes sets another multichannel record

Ratings: 807,000 becomes another new multichannel record in the ever-changing landscape that is TV viewing.

2013-07-19_0936The Ashes series hit another high last night with a whopping 807,000 viewers for the first session on GEM -even beating Nine’s own Footy Show at the same time.

The number sets a new record for a single multichannel show.

Another 391,000 watched the second session. GEM scored a huge 12.9% share once again beating ABC1, TEN’s primary channel and all of SBS channels combined.

Nine network was 39.1% then Seven 23.5%, ABC 15.6%, TEN 15.2% and SBS 6.6%.

Nine News was the night’s top show on 1.32m viewers then The Block (1.28m / 930,000), A Current Affair (1.04m),  The Footy Show (756,000), and Hot Seat (694,000).

Seven News (1.09m) led Seven then Today Tonight (1.01m), Home and Away (969,000), Movie: Pirates of the Caribbean (564,000) and Deal or No Deal (548,000).

ABC News (918,000) topped ABC1 then 7:30 (681,000), Catalyst (626,000), Wonders of Life (593,000) and Grumpy Guide to Work (307,000).

TEN News kept the theme of news topping each channel with 680,000. Law and Order: SVU was 499,000 / 473,000, The Project was 467,000, MasterChef struggled on 461,000 and The Simpsons was 358,000.

Luke Nguyen’s Greater Mekong (241,000) topped SBS ONE then Tour de France (229,000), Heston’s Feasts (182,000), World News Australia (177,000), Food Factory: Supersized (175,000).

The Morning Show: 190,000
Mornings: 143,000

OzTAM Overnights: Thursday 18 July 2013

14 Responses

  1. Not impressed by Nine starting the cricket on GEM at 7PM Friday, meaning WIN viewers missed out on A Current Affair. I hope we don’t have another situation like last year where WIN viewers didn’t see Bryce Courtney announcing on ACA he had a few months to live because WIN was showing Big Brother instead.

  2. Congratulations to Nine especially about The Ashes. It looks unfortunately the answer to the question posed in the EPG episode description as though the answer might be no. Although it’s not over until it’s over. So we’ll see.

    Thank you to Eleven for Star Trek: DS9. I’m glad the percentage went up this week. Plus for the interesting ads.

  3. At the lunch break, the first thing the 2 blokes hosting this referred to was that folk should switch over and catch the last half an hour of their footy show and come back to the cricket later. It was as if they knew their ratings were good, a little too good.

    Learnings from this is that you can do sports on the cheap if the host broadcaster has a good feed and decent commentary.

    I would really like to know what this is costing them, its gotta be cheap and make big $$$

    C’mon Mr D Knox, Pertinax and anyone else who knows about cost and profit in this area

  4. kimbeth: Origin figures are nearly three times that of the ashes. if anything, it is an argument to keep sports on the sd channels.

    Yes, it would be nice if Origin was in HD, but it would decrease viewership of their channels, since the 3.6% that watched GEM that night would have gone elsewhere.

  5. There are stories going around that 9 may move the cricket to its main channel, with such strong ratings.
    I still believe that the digitals are going to boom in the next few years, once Sydney turns of analogue, and a clever programmer would know this.
    But there are still some strange decisions being made.
    One of my favourite program’s, The Closer and now Major Crimes was doing well enough on 9 but got buried on GEM shortly after.

  6. I think it’s evident that Live sport should be always telecast in HD. Come on 9 give us fans NRL in HD and also the home Ashes series. The bar is now set, anything less is under performing.

  7. Wouldn’t it be nice if all sport was relegated to the digital channels, leaving the standard programming in place for non sport fans.
    The networks should realize that if they put something of interest on the digital channels, people will watch. We need more new content not repeats of To The Manor Born, Vicar of Dibley and Raymond.

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