The 3D channel (Ch 201) was announced with some fanfare in November 2010 with a mix of mostly sports and live events from FOX Sports and ESPN.
“Our new dedicated 3D channel is another ground-breaking first and will allow our customers to experience movies, sports and documentaries in stunningly clear and immersive 3D pictures,” said then-CEO Kim Williams.
Free to Air networks also got excited with 3D coverage of the Olympics, State of Origin and AFL.
But in recent months 3D has been on the wane worldwide, with limited content being produced for television and low adoption by consumers.
The BBC recently announced it would take a three-year break from developing 3D programming at the end of this year. Doctor Who‘s 50th Anniversary will still be produced as a 3D version in November.
CNN reports Disney-owned ESPN is also shutting down the ESPN 3D channel.
Complaints about home 3D have referenced around high prices, the limited number of 3D offerings and the awkward glasses that made viewing uncomfortable over long periods of time. And many consumers, having recently upgraded to high-def flat screens, weren’t ready to replace their sets yet again with newer models.
In Australia ACMA approved Free to Air networks trials for 3D events in order to consider policy and consumer issues. Its website indicates “Further trials will be considered as the need arises.”
In recent surveys, TV Tonight readers have previously noted 3D was a low priority compared to a desire for more HD content.
Foxtel’s 3D channel closes on 27th August.