Game-changing week for Nine

2013-07-22_0107In TV, momentum is everything.

Thanks to State of Origin, The Block, Ashes and Nine News, Week 29 saw Nine pull the largest share the network has ever recorded since the beginning of OzTAM, excluding the 2006 Commonwealth Games and the 2012 Olympic Games.

It comes at a perfect time as the network readies to launch new seasons of Underbelly, Big Brother and Australia’s Got Talent. With rumours of a possible float on the stock exchange it’s also encouraging.

GEM broke more records with the biggest individual multichannel audience at 807,000 for the Ashes while the State of Origin also set a new record at 2.59m viewers.

Seven’s good news last week was in A-League All Stars v Manchester on Saturday. The match pulled 732,000 viewers across Seven / 7mate and was No 1 in Sydney for the night. It also beat the Ashes on 378,000.

Network:
Nine: 35.6
Seven: 25.7
ABC: 16.4
TEN: 16.2
SBS: 6.0

Primary channel:
Nine: 23.7
Seven: 18.1
ABC1: 12.5
TEN: 11.2
SBS ONE: 5.3

Multichannels:
GEM: 8.1
7TWO: 4.1
GO!: 3.9
7mate: 3.4
ELEVEN: 2.9
ABC2: 2.5
ONE: 2.1
ABC News 24: 0.9
SBS 2:  0.7
ABC3: 0.6
NITV: 0.1

Nine won 16-39, 18-49 and 25-54.

Nine won every night except Saturday, which fell to Seven. ABC defeated TEN on Monday, Thursday, Friday and Saturday.

Nine was victorious in every city except Perth, which remained loyal to Seven.

5 Comments:

  1. Everyone should be toasting the job that David Gyngell for the stellar job he has done. One year ago Nine were on the brink of disappearing.

  2. That’s the good thing about OzTam, there’s a number for everyone to crow about. Might be time for someone like CanStar to step up and provide a truely independent rating.

  3. Encouraging news for Nine? should we be acknowledge that they have done a great job? this is the same network that only a year ago was saved by the skin of it’s teeth and now we find out that a year later it is already over the 1 billion dollar mark in debt. If you approve over the top reckless spending and very high sporting rights fees, yeah job well done Nine. If you realize how much money they have spent and how this will all unravel within the next year. one will take a different view of how good a job they have really done. they have taken the term “spending like drunken sailors to a whole new level.

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