NWS9 Adelaide returns to Nine stable

Nine CEO David Gyngell and Managing Director, Jeffrey Browne, met staff at NWS9 in Adelaide today.

NINE_GROUP_POSTERNine Adelaide is officially back as part of the Nine stable from today, July 1st, following a deal with WIN boss Bruce Gordon.

CEO David Gyngell and Managing Director, Jeffrey Browne, arrived at NWS9’s Tynte Street studio this morning to meet staff.

“Nine has enjoyed a long association with Adelaide and South Australia through its affiliation with WIN and previous proprietors of NWS, and that relationship is about to become even stronger,” he said.

“We are on the threshold of an exciting new bond with our audience as we become hands-on proprietors of this great station as part of the Nine Network and its family.

“Nine’s success is built on its brief to inform and entertain, and reflect the aspirations and concerns of its community. It’s part of our DNA and it’s great that we can now build that rapport direct with our Adelaide audience.

“We celebrate and respect the long and rich history of NWS9, which we have been such an integral part of. Now it’s time to take it to the next level, and we look forward to our viewers joining us on the journey.”

“It’s a brilliant day for Nine and for Adelaide. The sun is shining on our venture and this is the beginning of a great partnership,” Browne said.

Nine has considerable building ahead in the challenge to the dominance of Seven in Adelaide but will remain involved with events such as the Credit Union Christmas Pageant and the Santos Tour Down Under, and various community initiatives.

Nine advises there will be no changes to transmission on Nine, GO! and Gem.

5 Responses

  1. I hope David Gyngell’s words are not hollow. NWS9 needs a stronger local identity and local production to rebuild the station to the glory days. Bring back Kevin Crease and Here’s Humphrey, David!

  2. @Stan – It has always reminded me, over the decades, to not be mean to the little guy, he may be bigger than you one day, then he might want to get some payback.
    Wondered why the Nine News was relayed from Sydney. Thought it was a technical/delivery issue. Guess that will change now. Well, one would hope.
    Also ironic that Nine now owns NBN, that dreaded and much feared competitor to the north.
    WIN’s digital signal is stronger in many parts of Sydney and to the west, so those south-pointing antennae installed to watch the other half of the cricket when blacked out by TCN9, are still being used, but on a more permanent basis.

  3. Jason, that is a very interesting history. You could say this is the final chapter? Of course (as I’m sure you know), TCN9 & ATN7 wouldn’t supply WIN4 with programming because they were deemed competitors as Wollongong’s signal could be picked up within most of Sydney.

    It’s also a little funny that WIN wouldn’t supply Southern Cross GTS/BKN with their Adelaide-based news, from a station that used to be part of Southern Cross. I wonder if that’ll change now?

  4. NWS9 and WIN have had an interesting relationship since the 60s. Rupert Murdoch owned NWS9. Rescued WIN4 from bankruptcy, with no program content whatsoever except for a few BP and USIS documentaries. Bought WIN4 a VTR. NWS9 supplied WIN4 with stop-gap, Adelaide programs (Country & Western Hour, TV Week Ten Pin Bowling, Adelaide Tonight (retitled Tonight), beloved Here’s Humphrey, and more. Still, ATN and TCN would not supply Rupert’s WIN4 with programming, so Rupert took off to LA with a cheque for $1m and bought almost all of the new season’s programs, returning to force deals with 9, 7 and then 0/10.
    Eons later, a much larger and profitable WIN bought NWS9 and held it until Nine bought it back last month, at a price WIN found “acceptable”. The irony of it all.

Leave a Reply