TEN Xbox partnership the first move in “TV anywhere” strategy
TEN has partnered with Microsoft to allow Xbox Gold Live users to watch video on demand.
From Wednesday users can access more than 25 programs including Offspring, The Graham Norton Show, Bondi Vet, Bondi Rescue, The Living Room and Totally Wild, plus TEN News At Five and TEN Late News updates.
The move is part of a strategy to provide “TV anywhere” from TEN.
TEN Chief Digital Officer, Rebekah Horne, said: “We are delighted to be the first Australian commercial free-to-air network to join forces with Xbox to provide its consumers with new entertainment, comedy, reality and news content.
“This is the first product release in TEN’s TV anywhere strategy. Our goal is to deliver a TV experience anywhere that consumers are engaging with video content. TEN’s TV anywhere strategy will be realised over time by a number of product releases across different platforms and devices.”
The Xbox partnership follows on from similar platform deals with Foxtel and ABC.
The Network TEN Xbox app will be available to existing Xbox Gold Live console owners from Wednesday, July 10.