Howcroft, who joined TEN at the start of the year, backed the new show, happily overlooking that he will be appearing in Gruen Nation on ABC1 in the very same timeslot: 8:30pm Wednesdays.
But you have to toe the company line when you’re the Network Executive General Manager.
Cast members including Tim Ross, Emma Lung, Brooke Satchwell, Glenn McMillan, Ben Mingay and Jessica Tovey dined with media in Melbourne’s Chapel Street precinct.
Former ad man Howcroft said, “Being a brand person, just the name and the fact that there is reality to the name with a street and building, (Wonderland) is a very evocative name. There’s an opportunity to build something brilliant under that. To look at it through my prism, the brand prism, I think there’s something really tremendous there.”
Meanwhile Ben Mingay was hoping the show’s “F.A.T.” nights (Food Appreciation Time) would catch on around the country.
“F.A.T. night is the one night of the week where everybody steers away from their normal lives of stressing…. basically everybody’s phone goes into the bucket at the start of the night, and it’s our chance of discussing relevant issues and ‘who’s getting on with who,'” he said.
“In a sense the outside world disappears and you escape into Wonderland on F.A.T. night because it’s all about food appreciation and relationships.”