2.7m for AFL final as TEN hits new 2013 low
Ratings: AFL Grand final tops Seven's week, but TEN's primary channel has a week as rough as guts.
TEN’s main channel was down to 10.1% in Overnight shares after a string of under-performing local shows last week.
That was lower than the 10.3% it pulled in Overnight shares in early March. Their network share fared a little better at 15.8%, marginally above than its 2013 survey low of 15.2% in April. Consolidated numbers are yet to be delivered.
This week TEN pins its hopes on new fast-tracked content from the US.
Otherwise it was a two-horse race with Seven winning Total People and Nine winning demos.
The AFL Grand Final (match) was the week’s top show with 2.72m metro viewers. It was down from 2013’s game of 2.96m when Sydney took on Hawthorn, but better than 2010 and 2011.
Seven / Nine: 23.0 (tie)
SBS ONE: 4.2
ABC News 24: 1.2
SBS 2: 0.8
Nine easily won the demos 16-39, 18-49 and 25-54.
Seven won Sunday – Wednesday while Nine took Thursday – Saturday. ABC bettered TEN on Monday, Wednesday, Thursday, Friday and Saturday and tied for Sunday.
Seven won Melbourne, Adelaide and Perth but Nine took Sydney and Brisbane.