0/5

Gruen Planet: Sept 18

This week Gruen puts Apple's iPhone under the brand microscope. Is it a victim of its own hubris?

1grpTonight on Gruen Planet,  Wil Anderson, Todd Sampson and Russel Howcroft are joined by Anouk Darling from Moon Communications and Dee Madigan from Madigan Communications.

This week Apple launched two new iPhones to a seemingly underwhelmed marketplace. On Gruen Planet, we revisit what, only a couple of years ago, was the world’s shiniest brand. Is Apple’s formulaic marketing now working against it? Is it a victim of its own hubris? How are the other players in the smartphone marketplace exploiting Apple’s vulnerability?

Also, ‘Dumb Ways To Die’ is the most awarded ad in this history of this planet. The chirpy, quirky little YouTube clip for Melbourne’s Metro Trains has had more than 60 million views. Why does it work? How do you keep the awareness growing? If the death toll doesn’t fall, can it really be called a success?

Wednesday September 18 at 8.30pm on ABC1

Leave a Reply