SBS launches ‘responsive’ website
SBS refreshes its website to fit devices regardless of desktop, mobile or tablet formats.
- Published by David Knox
- on
- Filed under News
SBS has relaunched its website, by making it a ‘responsive website.’
This means it will adjust its layout to fit a device and browser window regardless of desktop, mobile or tablet.
SBS Chief Digital Officer Marshall Heald said, “This is leading-edge design, enabling SBS audiences to get the best content on any screen, anywhere, at any time. It will allow for a greater user experience, with a stronger visual layout to help our audiences discover and navigate through SBS’s quality content, readily available on all devices.
“SBS is powering ahead as a leader in the online and digital space. The functionality, platform stability, user interface, design, ease of navigation, and of course the content itself, have all contributed to the growth in our traffic and users. With this refresh we will continue to focus on deepening engagement with our audiences, who come to SBS for outstanding content from Australia and the world.”
The new SBS homepage format, which is highly visual and tablet-friendly, will boost traffic even further. It features the “best of SBS”, offering a live guide to what’s on all SBS TV and radio channels, with entry points to SBS Facebook, Twitter and YouTube channels. The new format transforms the look and feel of the website to reflect SBS as a modern broadcaster and will be the foundation for a range of new features and functionality tools that will be rolled out across the different sites in coming months.
For the SBS News website, this includes improved video and gallery tools, smarter ways of delivering breaking news, and higher quality presentation of the best content from SBS’s leading news programs – World News Australia, Dateline, Insight, NITV News, Living Black and The Feed. Multimedia, social integration and interactive content will feature strongly, reflective of the way audiences want to consume their news.
The SBS Food website is one of SBS’s most popular online destinations. Updated site content includes thousands of recipes, many featuring video or audio instructions, catch -up TV via On Demand and exclusive online-only content from SBS Food programs. There are also presenter profiles and interviews with top celebrity chefs, ‘how-to’ guides, competitions, the most popular recipes from Feast magazine, plus the introduction of new food columnists and “theme-months”. With the new, visually rich website, it’s easier for audiences to search and share recipes with friends.
SBS PopAsia is growing from strength to strength. Building on its social media success, SBS has launched the SBS PopAsia website, devoted to Asian pop culture. The site includes the latest Asian pop news and events, the daily Pop blog, exclusive Asian pop interviews and features, live audio streaming of SBS PopAsia radio 24/7, live video streaming from the SBS radio studio webcam, catch-up viewing for PopAsia TV, and social media interaction during live TV and radio shows.
7 Responses
Works fine here, Firefox and Chrome, desktop and mobile. Layout is a bit “boxy”, reminds me of the Windows 8 UI (which is not a compliment).
Changed my link to the one David put up…everything comes up now…but I do not have the patience to negotiate it…cannot find things I want..
Just checked it out on Chrome for PC, not a fan. It’s to boxy and busy, there is not focal point for direction. Reminds me of the Plus7 app for iPad.
Oh crap….it is awful…I watch SBS quite a lot…just tried…most of the picture do not come up in the boxes…some have red x…tried simple link…Food Lovers Guide…nothing…cannot get videos….I have a PC….
Totally ruined it for me!…will try again in a few days in case it is teething problems…but I am not happy…Jan!
Just tried it very briefly on my windows phone seems to work ok.
Sbs are the only network in Australia to provide an app for a windows phone to watch content. I wish other networks would follow suit.
“will boost traffic even further” – on the contrary. I removed SBS from my ‘Check Daily’ Bookmarks when they changed the format. It kept crashing and ‘Firefox had to close’. Have not been back since.
Just tried clicking on the link on my iPad three times now and ever time it crashed the safari app!
Not a big fan of mobile and tablet websites, especially since they can restrict content and often are more of a hindrance than a help.