“Not only do I believe that, but so do the major shareholders. We’ve underperformed for many years because we’ve had the wrong strategy. The buyers are looking for some stability in terms of our overall share, and a stronger ratings performance,” he told The Australian.
“Each of our competitors has had their own challenges over the decades,” he acknowledged.
“It just takes time. It would be unrealistic to think in a matter of weeks and months a TV network could turn around. You just can’t manufacture the numbers in this business, because viewing habits get established and you’ve got to break them and you’ve got to work on new formats and invest in them.”
A recent reader survey at TV Tonight agreed:
Is there still room for 3 commercial networks?
Yes. It’s just that one is going through a rough patch. 44%
Of course! 3 keeps everyone competitive! 33%
Definitely not. Youth audience has abandoned broadcast TV! 13%
No. Worried that those days may now be gone. 6%
Not sure. 4%
Meanwhile he optimistically tells the Australian Financial Review, ‘We’ve got some great people here and we will continue to hire good on air and off -air talent.”
“We are looking at every part of the business. An example of what we will do is Peter Meakin.
“No one disputes his credentials. Somebody like that will deliver instant results and is a great indication to the
rest of the market of the calibre of people we want.”
You can read more of Hamish McLennan’s comments here.