Seven partners with Beyond for North American push

Seven has partnered with Beyond Productions for a development and marketing venture called 7Beyond, to create new programming initially for North America.

Michael Krupat (Chopped, The Customer Is Always Right, Dad Camp), most recently SVP of Development & Branded Content at Ryan Seacrest Productions, will take charge of a Los Angeles base.

The content generated by the venture will be co-produced by Seven Productions and Beyond Productions, and distributed internationally by Beyond Distribution.

Brad Lyons, Director of Network Production for Seven, said: “Our success in television is built on great ideas, and creating and commissioning great programmes. Our success in production and most importantly our people are driving a growth business for Seven Productions. This business is expanding dramatically. A key focus for us is taking our ideas and our content further into international markets. This strategy involves partnering with strategic alliances such as this venture with Beyond. Beyond has a fantastic team and we are looking forward to creating great new content with them.”

John Luscombe, EVP and GM of Beyond Productions said: “Beyond has a great reputation for developing innovative and sustainable formats for the American marketplace. Joining forces with Australia’s largest producer and leading free to air network is a great way to expand our long standing production business in the United States.”