0/5

The Blacklist tops Monday, but Homeland sinks.

Ratings: Seven's new drama scores 1.5m viewers while TEN gets a lesson in the importance of lead-ins and promotion.

2013-09-23_2304Two fast-tracked US dramas went head to head last night but there was only one winner: The Blacklist. 

It topped the night with 1.56m viewers for Seven while Homeland sank to just 443,000 for TEN due to no lead in. Maybe its audience had already seen the leaked online premiere or took advantage of TEN’s generous live streaming yesterday afternoon? That’s being optimistic.

Seven network share won with 35.2% then Nine 25.7%, ABC 20.95, TEN 14.3% and SBS 3.9%.

Following The Blacklist for Seven was The X Factor (1.52m), Seven News (1.3m), Today Tonight (1.09m), Home and Away (958,000), Million Dollar Minute (629,000) and Scandal (605,000). Mistresses was 263,000.

Nine News (1.23m) led Nine then A Current Affair (1.04m), Big Brother (970,000), Hot Seat (614,000) and The Amazing 80s (465,000).

Clive Palmer on Australian Story (1.02m) was best for ABC1 followed by ABC News (947,000), 7:30 (879,000), Four Corners (697,000), Media Watch (676,000) and Q & A (446,000).

TEN Eyewitness News (665,000) was TEN’s best performer then The Project (571,000), Homeland was 443,000. The Simpsons 348,000 outranked A League of their Own (327,000) -both lower then The Bold and the Beautiful (423,000).

World News Australia (214,000) was best for SBS ONE. The Secret World of Pain was 153,000, Legally Brown was 145,000 and The Spin was 138,000.

Neighbours led multichannels with 342,000.

Sunrise: 360,000
Today: 293,000
ABC News Breakfast: 62,000 / 35,000

OzTAM Overnights: Monday 30 September 2013

57 Responses

  1. Interesting that a few of you are complaining about Homeland’s timeslot considering last year most commented that they would prefer it fast-tracked on a Monday night.

  2. Homeland is a quality drama with terrific acting and deserved to rate better than it did. Was surprised that Damian Lewis wasn’t in the first episode but it didn’t lose anything because of that.

  3. If shows can be watched now on this new channel 10 Paly wouldn’t the ratings for that be added to the night time showing? Surely between the two of them it would be higher than what is was. Airing of a new show will also have an effect. Sometimes it takes a few episodes before you can really tell if its going to stay on top or not.

  4. I had an early start today, so I taped everything last night. A bit disappointing that Homeland didn’t rate better. I agree with what others have said and 10 should air it on a Thursday night when not much is on the other channels. Blacklist just aired it’s 2nd ep in the US and judging by the Tweets I read, is even better than the first one.

  5. I liked both Homeland and The Blacklist, not sure if Blacklist has the legs to last. Will Nine be bringing Big Bang Theory back in the coming weeks at 8:30?

    Also wondering, did Nine only make 6 eps of The Amazing 80s? How much did they edit out considering the NatGeo original was 11 parts.

  6. “I enjoyed Homeland on TENPlay. Surprised the 8:30pm screening was so low.”
    “I watched Homeland on tenplay, just so I could watch The Blacklist on tv”
    “I loved yesterday’s Homeland! I watched it live on ten’s website…”
    Yeah. Perhaps therein lies the answer?

  7. Homeland was always going to do worse than Blacklist. First was that league is noit a good enough lead in & Second anyone interested would have watched on Tenplus. Most of my friends chose that option.
    Everyone is saying that there were no promos for Homeland but I hardly watch Ten but there were plenty across One, Ten & Eleven (I watch Eleven much more than Ten).I even received an email inviting me to watch Homeland live on Tenplus.

  8. I enjoyed Homeland on TENPlay. Surprised the 8:30pm screening was so low.

    A League of their Own was good fun as well last night. The show isn’t perfect, but compared with the dribble that Seven and Nine dish out on Monday nights it isn’t too bad. Good for a few laughs.

  9. Please Channel 10, make more homegrown drama. Start thinking outside the square and it might help. Forget soft, no direction crap like Wonderland, Reef Doctors, Mr and Mrs Murder and start thinking strong plot driven concepts that will put the audience on the edge of their seats and keep them there.

  10. i agree with @AllanPo. season s3 of homeland will flop because of season 2. did ten really think viewers would return to the show after the network appeared to give up on it last season?
    also the promotion was an issue, were there any promos for homeland before last week? ie. ten’s lowest rating week of the year. stark contrast to The Blacklist which has had a well planned promotion spanning over the last few months.

  11. Indeed @mistaken as it doesn’t give a true figure for the ratings. People including myself don’t know what is a ratings box but I watch everything via HDSTB

  12. what i really want to know what new american shows that ten got because it cant just be under the dome & sleepy hollow even though i like sleepy hollow because if thats it then ten will stay dead for years they need a great line in & not with a big reality show or sport just another great existing american program

  13. I didn’t watch Homeland because it was a 1 season premise for me. The Blacklist lasted 5 minutes because when all those cars and a helicopter came to pick her up for work it was too over the top. I get suspending belief but this isn’t trying to be Diehard it’s trying to be Silence of the Lambs.

  14. Ten can’t catch a break. Homeland is a far superior show to Blacklist. The ratings system needs a complete overhaul so that it actually includes data on what all households are watching, not just the few with a ratings box.

  15. I would like to see ch10 taken over by Netflix and completely shift away from the current dinosaur mode of broadcast tv.

    So many companies that have been hit by the internet/digital age have folded. There is a long list. Move quickly, get ahead and stay there. 3 years ago Nokia was the dominant mobile worldwide, it now has less than 10 per cent of the market. I know its a different arena, but any previously successful company that is vunerable in these changing times can very easily and quickly fall by the wayside. A few dumb decisions and you are gone.

    Ch10s best hope is like sam434 said, try and win Thu-Sat and get a few more viewers…

  16. Ten either needs to make shows that can beat The X Factor, The Voice, MKR, The Block, House Rules. Or programme around them and live with 10-15% of the ad revenue.

    The Blacklist was exceptionally silly and Seven were right to claim James Spader owned it. But it is flashy and on the back of The X Factor it is going to win easily.

    They only had one interesting idea, Liz’s husband, which they saved for the end. Now you have the possibility that Reddington is really interested him. And that Liz is not whom she seems (FBI profilers aren’t trained to critically wound with pens) and they are both interested in her for that reason.

  17. Scandal is brilliant and did well, especially considering its timeslot and the fact that it’s being shown a full year after it aired in the US (they start Season 3 this week).

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