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Battle lines at dawn

Tomorrow promises to be the biggest day in Breakfast Television all year.

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2013-11-02_2207Tomorrow promises to be the biggest day in Breakfast Television all year.

While TEN launches its long-awaited Wake Up, Nine’s Today and Seven’s Sunrise are taking no chances, aggressively programming against it, while ABC News Breakfast marks 5 years on air.

Here’s an overview of what’s in store:

WAKE UP 6:30 – 8:30am TEN
Manly Beach, Sydney. / Federation Square, Melbourne.
Natarsha Belling, Natasha Exelby, James Mathison, Nuala Hafner.
Guests: Eskimo Joe.
Guest tweeter
Video contest: $1,000 daily. Grand prize: $10,000.
Million Dollar Nipper contest: Chance to win $1m.

SUNRISE 6am – 9am Seven
Martin Place, Sydney.
David Koch, Samantha Armytage, Natalie Barr, Mark Beretta.
“Dami Day” Live cross to Dami Im completing her album
Cash Cow: $40,000
Melbourne Cup: Live cross to Flemington for Sport news.

TODAY 5:30am – 9am Nine
Willoughby, Sydney.
Karl Stefanovic, Lisa Wilkinson, Georgie Gardner, Richard Wilkins, Ben Fordham, Richard Reid.
Live interview with Dawn French
Cash and Car giveaway

ABC NEWS BREAKFAST ABC1 / ABC News 24 6:00am – 9:30am
Southbank, Melbourne.
Michael Rowland, Virginia Trioli, Paul Kennedy, Vanessa O’Hanlon.
5th Anniversary episode with highlights and birthday cake.
Guests: former presenters and regular co-host Beverley O’Connor.
Rolling news coverage.

Meanwhile Studio 10 launches at 8:30am on TEN with Ita Buttrose, Joe Hildebrand, Jessica Rowe, Sarah Harris and guest Meshel Laurie before a live audience.

35 Responses

  1. Excelby seemed quite good, probably the most comfortable, and personality was engaging.
    Belling needs to break out of sounding like a newsreader.
    Matheson thought he was on the Project, by the looks.

    They all looked cramped together at that desk, needs to be more relaxed.
    News and weather crosses trying too hard to be natural, which gave it quite the opposite effect.

    I’m sure it will settle in to a rhythm, but it needs a lot more polish. I switched over to Nine toward the end and the slickness and easy familiarity on the team was vastly noticeable. Time will help Wake Up, as long as they are given it.

  2. When i worked in tv, the ‘sydney centric’ element always had to be considered. How will viewers around the country respond to 10’s Manly locale?
    When studio based, that ‘centric’ ingredient is less obvious. They can’t get away from it with Wake Up. Wondering if that will hurt them outside NSW.

  3. I’ve been watching Wake Up too – lots of nerves, which is fair enough with the pressure riding on this. Agree the news graphics are a bit cartoony but it’s ok. Eskimo Joe are good!

  4. Well – it is 7.30am and I have been watching Wake Up.

    Opinion – graphics very cheesy, Natarsha condescending, Matho awkward and crosses very stilted.

    I consider Seven & Nine would be very pleased.

  6. Riga, I know. Just having a little joke. But it’ll be interesting to see what they do pre-1pm once they move all their foreign language news off SBS One.

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