Nine secures 2015, 2019 Ashes.

2013-11-13_2308Nine has secured broadcast rights for the  2015 & 2019 Ashes tours from the England and Wales Cricket Board.

The deal includes exclusive rights in Australia to the Investec Ashes Series and the Royal London One-Day Series and NatWest International T20 matches in 2015 and 2019.

Other ECB international series can still be sold to other Australian broadcasters.

David Collier, ECB Chief Executive, said: “This broadcasting agreement confirms that the next broadcast contractual cycle will deliver an overall increase in revenues compared with the previous four-year period. Nine is one of the foremost cricket broadcasters in the world with a long and distinguished history of covering the game and this deal demonstrates the appeal of Ashes cricket.”

David Gyngell, CEO of Nine Entertainment Co., said: “Nine’s on-going relationship with cricket is a source of great pride to me personally and to all Nine employees. The reach of the multi-channels has redefined the art of the possible for the free to air networks in Australia. We had great success with the Ashes from the UK this year and look forward to building on that with this new deal, it’s about how we creatively use these expanded opportunities at Nine.”

Nine  broadcasts the upcoming Ashes Series which begins in Brisbane on November 21st.

8 Comments:

  1. Its unlikely Nine’s or any main channel will be in HD as early as 2014 – there are still people with SD only tuners and the networks would not want to lose those viewers.

    Having said that though, there is the likelihood of more sports being aired on HD channels from next year which Nine have eluded to.

  2. @Aussie_Austridge

    sport in decline?

    apart from finals, and the state of origin, Cricket outrates AFL and NRL in Australia with ease….

    showing the recent test matches again England, on a secondary channel, for a game that started at 8pm… still pulled in 700k viewers….

    I can remember many a AFL game this year getting 300k on seven.

    so what the game is in summer?

    guess that means networks can’t support tennis or soccer either, cos they are played in the summer tooo

  3. Aussie_Austridge

    “David Gyngell, CEO of Nine Entertainment Co., said: “Nine’s on-going relationship with cricket is a source of great pride to me personally and to all Nine employees”.

    Throwing all that money down the drain for a sport in decline played out of ratings during the silly season is a source of pride? Says it all, really.

  4. I thought their main channel was supposedly going to be the HD channel from next year though?

    And, anyway, GEM might technically be HD, but it’s terrible compared to Fox Sports

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