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Seven signs Hopman Cup

For the first time every session will be broadcast Live and free to air in HD -including in Perth.

2013-11-25_0945Seven has signed  the Hopman Cup, after TEN ended its broadcast deal.

For the first time every session will be broadcast Live and free-to-air nationally (including in Perth) in high definition on 7mate, with the option of marquee matches to be televised live on Seven.

“We are delighted to be expanding our commitment to tennis across the summer and importantly delivering live coverage of the Hyundai Hopman Cup on our broadcast television platform,” Saul Shtein, Seven’s Head of Sport, said.

“Seven is committed to building its presence in sports across Seven, 7TWO and 7mate. We are driving home our leadership across three channels. The addition of the Hyundai Hopman Cup to our new Australian Open broadcast agreement adds further depth to our impressive portfolio of major sports events and further underlines our partnership with tennis in Australia, on television and across new forms of content delivery, including online, mobile and HBBTV.”

The event begins takes place from 28 December 2013 to 4 January 2014 at Perth Arena.

“We’re excited to see the Hyundai Hopman Cup build a relationship with Seven, a long term partner of Australian tennis,” said Tournament Director Paul Kilderry. “Now fans will have the opportunity to watch all the action live and free in Perth and around Australia as we continue to grow the event’s audience domestically. The strength of the 2014 field will complement Seven’s lead- in coverage to the Australian Open.”

Seven’s major tennis tournaments also include  The Australian Open,  The Davis Cup and the exclusive broadcast television rights to Wimbledon.

28 Responses

  1. So you basically dug the quote out of the bottom pile. After reading speculation that Hopman Cup dropped Ten after Ten wanted to show it on One which is basically the same thing that 7 will be doing for this series. I think its only a 1 year deal. I know I said that but Ten could of got more ratings combined for the one week only if Ten had exclusive rights to HHC

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