TEN partners with Twitter

TEN has partnered with Twitter’s advertising platform Amplify, which will allow sponsors to publish real-time video content through Twitter.

The partnership will also see programming promos and live video on Twitter, including the upcoming XXII Olympic Winter Games in Sochi, Russia.

TEN Chief Sales Officer, Louise Barrett, said: “We’re really excited about this latest addition to our digital advertising offering.

“Twitter and television go hand-in-hand. Audiences are increasingly discussing television in the social space, sharing their reactions to nail-biting season finales and thrilling sporting moments. We want to make the most of this new dynamic between audiences and programming.

“Twitter Amplify is an innovative way to engage with these audiences while they are most active, reaching the social conversation wherever it happens, and allowing us to measure how socially responsive people are to television campaigns,” she said.

“It’s a win-win. Our advertisers will be perfectly positioned to reach engaged consumers, while our audiences receive exciting content that enhances their television experience.”