All 4 kick off a big week for the broadcaster beginning on February 2 (also joined by The Doctor Blake Mysteries and Family Confidential).
It’s rare that a network goes to such trouble to produce booklet-style media kits for their local shows anymore.
Yet ABC takes the time to produce these hard-copy booklets with glossy photos, cast and synopsis info and even gives them a different style (Spicks and Specks came in its own vinyl album cover). They also feel very nice in your hands and make for perfect coffee table reading.
The point is, in this digital age where many shows are lost in a PDF or Word attachment jungle, ABC’s approach cuts through and gets my attention.