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Just 1% splits Seven and Nine ad revenue

The gap has narrowed in ad revenue for Seven and Nine.

au_money_Seven was just 1% ahead of Nine in ad revenue from July to December 2013.

Figures released by Free TV Australia indicate Seven had 39.74% while Nine had 38.74%, and TEN had a 21.52% share.

But Seven has dropped slightly from 40% as has TEN, down from 21.9% while Nine is up from 37.6%.

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4 Responses

  1. These statistics tell us much, but also very little, because wouldn’t a direct collation of revenue earned and the number of advertisers for each network be more indicative of perceptions/value for money held by advertisers who provide this revenue,
    Also and to really fine tune result, show only those who advertise on one network, by omitting those advertisers who advertise on both the top networks.

    @David Knox
    A little off topic, but may ask please, if you or anybody else knows if any networks were regularly running the “Danny Green Anti One Punch Campaign Items” before their recent commitments, and if there had been any revenue requests made, but the funding was unavailable to air them prior to this?
    ” If not” why did they have to ” wait” be asked to run them as a community service promotion??

  2. National TV advertising was up just under 4% on last year.

    Even though Ten’s figure was unchanged from the same period last year it boosted their share price 9%. Ten will get more revenue next December because they will have this years BBL figures to show media buyers.

    Nine benefited from slightly better average figures for the 6 months plus higher numbers from cricket, because a good Ashes series is their best summer.

  3. This year Nine will invest more money with new shows like The Voice Kids, and new International TV series. Surely nine will target its 25-54 demographics.

  4. Maybe Nine’s strategy of targeting 25-54 year olds is starting to work! Seven may be going backwards but it’s still the best channel. TEN will continue to really struggle as they don’t have the management with the tv experience required to get them out of the hole. Going to be an interesting year.

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