Seven secures Masters Tournament

2014-01-27_2315Seven has secured the Masters Tournament golf, in a broadcast agreement with Augusta National Golf Club.

The agreement comes as Adam Scott will defend his 2013 US Masters title in April.

Seven will enjoy exclusive free broadcast television rights as well as opportunities across Seven’s digital platforms, including online, IPTV, mobile and Hybrid Broadcast Broadband Television.

Seven’s Head of Sport, Saul Shtein: “This is a terrific signing for Seven. The Masters is the world’s greatest event in golf and it certainly is up there as one of the great sports events in the world. Importantly, the signing of the Masters reaffirms a key strategy in our future: a focus on live coverage of major sports events across our broadcast television platform and leveraging and expanding that presence into new forms of content delivery.

“Adam Scott winning the famed Green Jacket — and his form here during our summer of golf — has reignited interest in the sport. We’re looking forward to his defence of the Masters title this coming April and couldn’t be happier to be working with Augusta National and the team at CBS Sports and ESPN to deliver all-encompassing coverage of the Tournament on our digital broadcast platform.

“We can’t wait to be the home of the Masters in Australia and are looking forward to delivering the event across broadcast television, online and mobile.”


  1. @Guy – last time I read anything about Olympic TV rights was back in December and the article says that Ten may scoop on the rights if it is willing to do a high bid and it will be announced during or before Sochi

  2. Its a great signing for Seven considering the good relationship between TEN and CBS. The big question i have is who is going to get the Olympic rights deal.

    The problem i have is Seven keeps putting the sport on 7Two instead of 7mate where it should be. Everyone has switched to digital now so isn’t it time to give us sport in HD instead of SD?

  3. Why the Seven Network keeps putting up with winning Sporting Rights? First, Seven has secured Australian Open Tennis rights from 2015-19 and now they secured this Masters Golf Tournament. Seven will have the golf coverage clashing with the AFL telecast.

  4. Hopefully the coverage will be better than Ten’s, which was awful. I watched the delayed coverage on Foxtel in preference.

    Seven covered the weekend of the Australian Masters well, once Scott and McRory were battling it out. But the first two days they showed mostly ads and little golf.

  5. I thought Ten had the US Masters for 2014 not 7. I saw a sports promo for 2014 on Ten and it had the Masters when Adam Scott won last year at Augusta.

  6. @reeves35.. just because its on 7 Mate doesn’t mean its going to be HD just like the AFL it was SD on 73 in NSW

    @bill- but I think overseas networks are able to get a HD feed from Se7en otherwise they wouldn’t be able to sell it

  7. The only bit of this that has me potentially excited is talk of online content etc. There is a massive amount of content on the site including live streams of just about every hole on the back 9 and featured groups etc. Unfortunately all this content has been geo-blocked in Australia. If 7 have found a way to show this it would be great.

    Sadly the one thing we will be stuck with is 15 minutes of ads per hour – whilst the CBS coverage gets only 4 minutes of ads per hour as per their contractual agreement. That’s alot of golf we miss.

  8. @Bill As the broadcast time for The Masters will clash with Sunrise, I assume 7 will broadcoast this on 7-2 or 7-Mate. Hopefully 7-Mate which will mean the HD feed can be fully utilised.

  9. The ‘team at CBS Sports and ESPN’ must laugh and wonder what sort of technological backwater Australia is when they hear that channel 7 will be showing this in SD in 2014

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