News Corp reports both have had their formats overhauled with new graphics and “several changes to be rolled out over the coming weeks.”
“We never rest on our laurels. I play each day like I’ve lost the ratings the day before. You have to be passionate and competitive in television and indeed in anything you do,” she said.
“I don’t wait for something to become an emergency before I fix it or look at new ways of telling stories.”
The Morning Show remains the clear leader in its timeslot, averaging 165,000 viewer last year to Mornings 120,000 and newcomer Studio 10* on 41,000. The latter’s decision to remain on air over summer has probably helped viewers to sample it, but it has enormous ground to make up in total viewers.
The Daily Edition is yet to make its mark, with changing timeslots and very little buzz. If this one is to stay, an overhaul here sounds like a good idea.
* premiered in early November.