★★★★★ 0/5

2.12m viewers hooked on MKR

Ratings: MKR hits a new season high and Love Child wins its slot for Nine -which both pummeled TEN.

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2014-02-25_1011My Kitchen Rules shows no signs of slowing down, last night averaging a phenomenal 2.12m metro viewers for Seven.

The show was more than double The Block (1.08m) and more than 5 times the audience of two new Modern Family episodes on TEN (409,000 /400,000). Nine at least had better news either side of MKR, detailed below.

Seven network share was 35.4% then Nine 30.7%, ABC 18.0%, TEN 12.2% and SBS 3.6%.

Seven News was 1.15m / 1.09m for Seven then Home and Away (968,000), Revenge (937,000 / 762,000) and Million Dollar Minute (479,000). How I Met Your Mother was 203,000.

Love Child (1.26m) won its timeslot for Nine followed by Nine News (1.16m / 1.11m), The Block (1.08m), ACA (1.03m), Hot Seat (629,000) and Movie: Horrible Bosses (398,000).

ABC News (901,000) led ABC1 followed by Australian Story (769,000), 7:30 (720,000), Four Corners (637,000), Media Watch (610,000) and Q & A (494,000).

TEN’s troubles continue with TEN Eyewitness News (579,000) as its best performer. The Project was 474,000 / 338,000, Modern Family was 409,000 / 400,000. There were big problems from 8:30pm with One Life with Daniel Craig just 216,000.

SBS also struggled. A Housos repeat was best at 172,000 then Stephen Hawking’s Future Universe (170,000) and World News Australia (145,000).

Neighbours was best on multichannels at 273,000.

Sunrise: 335,000
Today: 312,000
ABC News Breakfast: 81,000 / 41,000
Wake Up: 40,000

OzTAM Overnights: Monday 24 February 2014

40 Responses

  2. Sorry David I wasn’t insinuating you had suggested that. My ”insight was that as a television and radio talent with the exception of It’s A Date everything that Hellier’s done that wasn’t produced by his mate Rove has been axed. The point I was that audiences actively avoid him. Of course comedy is polarising, no doubt many people enjoy his comedy but not enough to keep his radio or tv projects on air.
    As for the anonymous part – every commenter on this site except for you is anonymous. I notice you haven’t followed up on my Offspring final season tip. Getting the run around from the Ten Publicity department?

  3. “2.12m viewers hooked on MKR”

    This is why Australian TV is so pitiful.
    From what I’ve been told, MKR was originally designed as a “spoiler show” to take ratings away from Masterchef during its prime years. MKR is cheap, nasty and adds nothing to quality, intelligent Aus TV. If it was rating less then half the above figure then fair enough… but 2.12 million, come on.

  4. David can you tell me if there is contracts in place for News Ltd & Fairfax media to provide daily recaps for MKR in their newpapers & online sites. It seems to be the only reality show that gets this treatment. In the Brisbane Courier Mail it is even reported as a news story.
    Maybe if The Block or TBL could get this treatment then numbers might increase for them also.

  5. Yes Hellier had a long run on Rove Live in a small role and also on Before the Game in a supporting role.
    I would not personally say the shows succeeded because of him. He’s never lasted on anything apart from a Roving Enterprise show and he’s had plenty of chances on tv and radio.
    It’s A Date he was in one ep and co-wrote the series.
    It did well and good luck to him but he wasn’t the draw card.

    I personally agree that Hughes struggles to string a sentence together. I think he’s a pretty good stand-up but have never understood his appeal on tv and radio. However on the project Pickering is essentially reduced to a news reader with the odd quip and Carrie isn’t there to be funny. So that role is crucial as it provides the funny. I don’t think the guy lacks talent, he certainly seems like a nice guy. But he’s never brought the ratings and they need someone there people…

    1. I never suggested he was the key drawcard. I indicated he was part of long running shows, just as he is part of Project. I discussed comedy being polarising with him some time ago which you are welcome to read. It helps to add insight, rather than simply knock from an anonymous position. Thanks.

  6. Ten are screwed. It may have been the biggest season ever but TBL is barely ratting what it was 2-3 years ago. SYTYCD is a great attempt at something that could work but it isn’t working on Sunday. If I was at Ten here are some thing I would do (some ideas are mentioned earlier by others so I can’t take full credit)

    * Bring a Big Brother styled show (it may have been a horrible show but it kept the network afloat). “The Glass House” from the US and “Opposite Worlds” from Chile are 2 very interesting formats that extend beyond the basic “put people in a house a and watch” format that BB had and both have a lot of viewer interaction opportunities (more then just a weekly viewer vote for who leaves the house like BB). It could work wonders for 10 if done right (at least three 60-90 minute shows a week with a live elimination show with studio audience, diverse cast, full online…

  7. @Jason 9 gave away the first 4 eps of Love Child online. Didn’t seem to harm numbers.

    @randwick What’s killing 10 is 6pm. Having a 250k (guessing) lead in isn’t 900k-1.1 mil. They’re pulling 20% of the audience of 7 & 9 there. The Project actually picks up viewers. I agree with David, I’d be putting Neighbours there but we’re assuming there’s an agreement in place to keep it on Eleven. Which must be bringing in money for the Network. So that’s a good thing!

  8. Channel Ten, what have you done wrong. They’ve lost The Circle, 9am with David and Kim, Australian Idol, Big Brother, Young Talent Time, EDN and Breakfast. Ten’s Wake Up and Studio Ten continues to fall. This wasn’t a good start for Channel Ten this ratings season after being beaten by Channel ABC, Seven and Nine. If Ten gets beaten by SBS, then this channel will have mammoth problems.

  9. I have to say Pete H is 10 times better than Dave H ever was. Dave could not put two words together. I have not been a huge fan of Pete in the past but I like him on the project.

    Also on the project. Seriously what else would anybody want to watch in that time slot. But going by the ratings I am clearly wrong!!!!

  10. 20+ channels, several of them full of nothing but 24/7 ads, may be too much competition and not of benefit to consumers.

    It looks like it has reduced Ten to a secondary channel unable to afford to source high rating shows, if it doesn’t send the whole network out of business.

    Ten was able to promote their shows during Sochi and BBL. But that won’t help if you don’t have blocks of TV that viewers will sit down an watch.

    At the moment viewing consists of viewers watching MKR or The Block, and what they watch around it. None of which is on Ten.

  11. I think Hellier on The Project may be it’s death knell. I know he’s Rove’s mate but everything he’s fronted in terms of promtion has failed, (The Bounce, The Trophy Room, I love You Too). He’s not a draw card. All of his radio show’s have been axed. They need someone people really like, not some one people are ambivalent about or dislike. It’s not a terrible show but it needs to be great to serve as an anchor for ten’s schedule. Swap it with Neighbours.

    1. Helliar has been part of Rove (Rove Live), Before the Game which have both had lengthy runs, and now had success with It’s a Date. I’d put Neighbours at 6pm but I think you will find contracts and deals currently preclude that.

  12. I happy ncis la ncis is back on tonight.

    Besides Buce Denis 7 don’t have good callers ten you had HD afl liked that and had good callers.

    I recon you need someone better then peter on the project he not funny I stoped watching once Dave left I stoped watching it not funny.

    I don’t care which channel but as long as hone and away and neighbours are on don’t care what channel it on

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