ABC appoints new marketing exec

ABC has appointed Campbell Arnotts marketing boss Leisa Bacon as its new Audience and Marketing Director.

Bacon has previously worked at Coca-Cola, Village Roadshow and the Queensland Performing Arts Centre.

In a memo to staff, managing director Mark Scott indicated, “A centralised approach ensures we use our marketing resources as efficiently as possible to meet increasing challenges in increasing audience engagement, reach and share in a fragmented media market.”

She begins on March 3rd.

Source: Mumbrella, Crikey