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Biggest Loser struggling against competition

Ratings: TEN will be grateful that Sochi is pulling a crowd on ONE, because it entertainment offering is struggling on the main channel.

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2013-12-24_0107There is no hiding from some of TEN’s early evening numbers lately. While Sochi Winter Olympics has seen ONE topping multichannels, viewers are avoiding some of the entertainment content up against Reality alternatives.

Last night The Biggest Loser pulled 329,000 viewers, trailing its afternoon screening of The Bold and the Beautiful. At least network evening share has been reasonable, thanks to Sochi, but next week it lacks the games boost.

Seven network share was 35% then
Nine 27.0%, TEN 17.8%, ABC 15.9% and SBS 4.4%.

My Kitchen Rules dominated for Seven with 1.88m viewers then Seven News (1.07m / 1.07m), The Blacklist (980,000), Home and Away (960,000), Million Dollar Minute (452,000),and Marvel’s Agents of SHIELD (421,000).

Nine News (1.17m / 1.14m) led for Nine followed by A Current Affair (1.06m), The Block (1.05m), Hot Seat (619,000) and David Blaine: What is Magic? (565,000).

TEN Eyewitness News (601,000) topped TEN followed by The Project (459,000  / 317,000). Next was The Bold and the Beautiful at 356,000, The Biggest Loser (329,000). Sochi evening numbers were split across ONE 302,000 and TEN 297,000.

ABC News (829,000) was best on ABC1 followed by 7:30 (560,000) Mad as Hell (527,000), Spicks and Specks (520,000), The Moodys (370,000). Would I Lie to You? was 271,000.

Indian Ocean with Simon Reeve was 219,000 on SBS ONE then One Born Every Minute (198,000) and World News Australia (143,000).

ONE’s Winter Olympics saw it lead multichannels with a 6.3% share.

OzTAM Overnights: Wednesday 19 February 2014

42 Responses

  1. John Jackson,
    I do love Hughsy and I watched his cross the other night. I know Hellier is in the seat, doesn’t mean that I don’t love hughsy though, he is part of the DNA of that show.

    And I agree, its hard to keep track with TEN’s schedule changes. But 317K is still 317K and yes, we do need more live, chat, entrainment shows on TV. Maybe The Project could go to a later slot and morph into such a show. But the truth is it isn’t working in its current slot and has become a boat anchor around TEN’s schedule.

    I agree with others in this forum that TEN need to reclaim &pm with stripped shows, especially its reality shows.

  2. Lets clarify this once and for all:

    The Project (459,000 / 317,000) means 459,000 at 7pm, 317,000 at 6.30-7.00pm. Refer to the top 20 and you’ll see The Project 7pm 459,000.

    If anything, The Project would be better off for half an hour 7-7.30pm as if it was only on for the first half hour from 6.30pm it would be all over.

  3. 7pm – 8.30pm Wednesdays ABC is the longest I’m tuned in to broadcast TV all week.

    Those Blacklist numbers are impressive – I gave up after 3 eps.

  5. I think for Ten, having a reality show like Biggest Loser at 7pm would do better in that timeslot than going up against the other reality shows at 730. Shame they don’t have Big Brother still. That would rate better at 7pm on Ten than The Project. Or some sort of 7pm realityshow that targets the younger audience Ten are known for.

  8. @wartsandall – You say you love Hughesy, yet you’re no longer aware that he hasn’t been part of the regular panel for a while now. Pete helliar was his replacement.

    As for leaving 10? No way, we’ve basically got zilch in live entertainment shows on at night anymore. The panel is the closest there is. No hey hey, no rove, no panel,etc. Cant have morning shows being the only option for interviews, guests, etc.

    As for biggest loser and things like sytycd, it’s lucky I tune into the project each night as well as 10 news as I’d have no idea when these shows are on otherwise as it just seems to be Winter Olympics on 10 which I’m not much interested in apart from checking out Roy and hg with Russian revolution.

  9. If I was Ten, I’d move The Project out of primetime:
    4 – 5.pm The Project
    5pm The Bold and The Beautiful
    5.30 – 6.30 Ten News (it’s much stronger than 7 and 9 news)
    6.30 The Biggest Loser
    7pm a game show

  11. If last night is an example of how the Olympics are giving 10’s ratings a boost, God help them when the skiing ends. Best of British Mr Meakin, you’re going to need it.

  13. When it becomes and as become about the trainers, then interest wanes, as for the Project not sure why breakfast shows on 10 are scrutinised and then get chopped and this one is still around, maybe chepaer to keep the rubbish coming than pay out their contracts

  14. Nine must be pretty happy with the one hour news and ACA at 7pm, and being the number one show in those timeslots.

    ABC surely must start asking what they can do to get Wednesday night figures up higher. Those show should be doing double the numbers (Wednesday night is ABC1 from 7-11pm for me)

  15. Worried about Spicks & Specks numbers, I love the new panel just wish Josh Earl would slow it down. It’s probably a mixture of nerves/producers keeping him to a schedule but Adam never spoke so fast!

  16. Wow! The project gives a 7.30 lead in of just 317K!

    How does any show that follows The Project recover from that.

    The Project has to go. I love Hughsie, Carrie and well, not love Charlie, but don’t mind him. But this show is slowly strangling TEN.

    The big question is, what do they do? What do they put in from 7 to 7.30?

  19. Great episode of Mad as Hell last night, and an interesting Seconds from Disaster on ABC2. Those two and the Moody’s were the only FTA offerings I watched last night, the rest.. meh cant be bothered with them.

  20. I think Loser needs to be stripped half hour at 7pm or rested completely.

    Spicks n Specks is watchable, but they need to quieten down a bit. It’s a bit shouty and hyperactive. They need the comic charm of the old team.

  22. “Last night The Biggest Loser pulled 329,000 viewers, trailing its afternoon screening of The Bold and the Beautiful.”

    But more it’s than double the numbers The Bolt Report gets, so there’s a bright spot for you…

  23. TBL doesn’t need to worry. It just needs to rate well for the last 5 minutes in “the winner announced” and all these ratings will be forgotten and it will be back in 2015 where it will rate worse, and the cycle continues.

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