0/5

Foxtel movies service Presto to launch in March

Foxtel's new streaming movie service begins March 13, in the push to lure new online customers.

2014-02-24_1108Foxtel’s new streaming movie service Presto will launch on March 13th with an introductory offer of $4.99 for the first month ahead of its regular price of $19.99 per month.

The service, which is part of the Pay TV providers push to attract online customers without a lock-in contract, streams live and on demand movies, via PC and Mac computers and compatible iPads. It was originally due to launch late last year.

CEO Richard Freudenstein said, “We’re thrilled to announce that the countdown is on for the launch of Presto. Starting March 13, Australian movie lovers will have access to as many movies as they want from a massive library of cinematic hits for a price per week equivalent to what they’d pay for just one standard iTunes movie rental.

“We’ve had fantastic feedback since our initial announcement and anticipation from Australians, hungry for a new way to experience great movies, when and where they want, and free from ad-breaks, continues to grow. We’re looking forward to Presto taking the stage in the coming weeks.”

Presto will be available as a special offer to new customers for $4.99* in their first month. Subscribers can connect to Presto in minutes and are free to come and go from the service on a monthly basis, with no lock-in contract, and without the need to buy through a basic tier.

Presto’s launch comes as Australia’s appetite for access to streamed content, delivered over the internet to different devices, continues its massive growth. The new movie service will feature an intuitive interface and will deliver the best in local and international movies including curated collections, recommendations and critics’ reviews. Presto’s regularly updating collection of movies will deliver most of the biggest box office releases of 2013 along with a huge collection of past favourites.

All Presto movies are ad-break-free and the service offers films from all seven Foxtel Movies live channels including: Foxtel Movies Premiere, Foxtel Movies Comedy, Foxtel Movies Romance, Foxtel Movies Thriller, Foxtel Movies Action, Foxtel Movies Family, and Foxtel Movies Masterpiece, as well as on demand movies from these channels.

Foxtel Movies offers the best from all the major studios and key independents including MGM, NBCUniversal, Paramount Pictures, Roadshow Films, Sony Pictures Entertainment, Twentieth Century Fox, The Walt Disney Company, Warner Bros. Entertainment, Hopscotch Entertainment One, ICON, Studiocanal and Transmission Films.

presto.com.au

5 Responses

  1. Classic mistake.

    They’ve priced it at what the market they wished they had (one with no/few competitors and willing to accept a limited service) would bear, rather than comparable to the market they’re actually operating in (a full-service one with competition ranging from “free but illegal” to “cheap and quasi-legal”).

  2. $10 a month for a VPN?! You’re overpaying! And there’s free Hulu as well. So maths adds up. But even if we take your pricing, why get Presto when the others provide so much more…

  3. That’s adorable that Foxtel are trying. Hmm… $20 a month for movies, or, a VPN, Hulu and Netflix for half the price and ten times the amount of content with both movies and TV. Yeah, think I know which one people would choose.

Leave a Reply