Mondays swinging like a pendulum at TEN

2014-03-18_1015Against such heated competition, there’s no doubt that  Mondays are a challenge for TEN.

But the current programming line-up is also failing to capitalise on flow-through from show to show, which is letting down a prime property such as Secrets and Lies.

You only have to look at the way the numbers swinging like a pendulum having to rebuild again every half hour. Here’s how they stacked up yesterday:

The Bold and the Beautiful  447,000
TEN Eyewitness News 690,000
Modern Family rpt 298,000
The Project 6:30 410,000
The Project 7pm 595,000
Modern Family  578,000
Bondi Rescue 370,000
Secrets and Lies 317,000
Blue Bloods 167,000

Seven network won the night with a share of 34.2% then Nine 30.1%, ABC 18.6%, TEN 13.5% and SBS 3.5%.

My Kitchen Rules was again #1 for the night at 1.65m then Seven News (1.2m / 1.13m), Home and Away (1.00m), Revenge (768,000 in 4 cities), How I Met Your Mother (485,000 / 249,000) and Million Dollar Minute (483,000).

The Block (1.26m) topped Nine then Nine News (1.17m / 1.07m), Love Child (1.07m), A Current Affair (970,000), Hot Seat (603,000). Footy Classified was 230,000 in 3 markets.

ABC News (842,000) led ABC1 followed by 7:30 (750,000), Australian Story (684,000), Media Watch (613,000), Four Corners (567,000) and Q & A (548,000).

SBS ONE shows were SBS World News (177,000), Housos (141,000), Stephen Hawking’s Future Universe (140,000), Luke Nguyen’s Vietnam (84,000) and Idris Elba: King of Speed (79,000).

ABC2’s Ben & Holly’s Little Kingdom topped multichannels at 369,000.

Sunrise: 324,000
Today: 319,000 (Nine has not separated Perth News separately)
ABC News Breakfast: 69,000 / 39,000
Wake Up: 49,000

OzTAM Overnights: Monday 17 March 2014

34 Comments:

  1. Maev....Sydney

    I am not sure moving news @ 5pm would be a good idea…one of the few stable, reliable things about TEN….and 6PM does not work now for me..I actually had just got back into the Simpson…after years…and was really enjoying it…but typical…most things I like…tends to be a death knell for them….

  2. Ten’s crappy performance continues every Monday night with no shows cracking the 700k mark. Don’t know what’s going to happen to S&L. Perhaps push this show to One?

  3. I am not saying 6pm new would be an instant winner. But at least it would get them out of their 6pm hole they currently have with viewers Turning off and not coming back for the evening. It would be a long term strategy but the sad thing is ten are in such a hole the can’t wait for long term results

  4. harrypotter1994

    @VVV Totally agree moving those shows now would kill them…especially moving the news to 6pm they would get like half the ratings, if that. Its a point of difference for them

  5. @VVV

    It was in 2011 when Ten decided to do the normal hour bulletin starting at 5pm, followed by George Negus for 30 minutes at 6pm and then 6:30 ‘evening news’ and then the project at 7pm. It was news overload.

  6. The rot set in when Neighbours was moved to Eleven and The Project made an hour.

    But The Simpsons at 6:00pm for so many years didnt do them any favours either.

  7. To the people saying news at 6pm. How short are your memories? Ten tried news at 6pm in 2011, and look how that turned out. Ten can’t compete with Seven and Nine in the 6pm news war, and moving the 5pm news there will only result in the death of their strongest performer.

    The Bold and the Beautiful and the 5pm news win their timeslots comfortably, with the news pulling 600-700k most nights, and is usually Ten’s best performer. People always criticise Ten for ruining hit shows by moving them around the schedule. So why are people now suggesting that Ten take their highest rating show and throw it into the death slot?

Leave a Reply

You must be logged in to post a comment.