Which TV shows spend most on radio ads?
Have a guess which show is spending the most on radio ads this year? But wait, there's more...
Much discussion has centred recently about how much promotion some networks are doing in the media on their content, and whether aggressive spends, or a lack thereof, are directly impacting on television ratings.
Mediaweek today published an analysis of television program ads on radio from January 1 to March 4.
It reveals Seven has been the biggest spender. The network has a 36% share of the ads broadcast, TEN is next with 28% followed by Nine on 22% and then Foxtel on 14%.
The analysis from AirCheck listed My Kitchen Rules as the most heavily promoted program with a total of 4,972 ads going to air on 34 stations.
The next most advertised program was Seven News but it had less than half the ads that MKR got – 2,395.
Yet despite a big spend for So You Think You Can Dance Australia, the show is yet to cut through for TEN.
Here is the AirCheck top 10:
1. My Kitchen Rules (Seven) 4,972
2. Seven News (Seven) 2,395
3. So You Think You Can Dance Australia (TEN) 2,200
4. The Block Fans V Faves (Nine) 1,909
5. Olympic Winter Games (TEN) 1,703
6. The Biggest Loser: Challenge Australia (TEN) 1,699
7. Foxtel (Various channels) 1,663
8. Nine News (Nine) 1,572
9. Fox Footy Channel 1,165
10. 60 Minutes/Fat Tony & Co (Nine) 985