Hamish Turner, recently promoted to Head of Acquisitions at Nine, shares with News Corp:
“Sometimes we do two year deals and other times it can be up to a five year deal,” Turner said.
“Attached to that is the amount of plays, for instance, now we do deals based on primary and multichannel runs so you can get, as part of a package, five Channel 9 runs and also the ability to run it on the multichannels (GO! and GEM) several times.”
So how exactly does Channel 9 pick a movie to play on TV?
“If you’re talking to Paramount or Fox or Sony, you request their stock lists and there will be certain prices attached to certain movies and then you negotiate with them the deal that you’d like to do and on what titles you’d like to do it with and the period in which you’d like to have the license period for and then they’ll reply,” Turner said.
“You do all the research and look at the demographic profile — how it (the movie) performed in the Australian market but also you watch the movie and have your own opinion and see where it can best play in your schedule and on which channel.”
There’s more worth reading here.