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Multichannel survey: 7mate / 7TWO

Seven's two multichannels are the #1 channel for males and for viewers aged 30+.

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In the second Multichannel Survey we look to the hit male-skewed channel 7mate which premieres local comedy series Bogan Hunters next week from Logie-winner Paul Fenech; and 7TWO aimed at family viewers.

Here are the answers provided by Seven.

7mate

BRAND IDENTITY: 7Mate caters for all Male viewers and offers a great range of live sport, comedy, animation, and is the home of many top rating real life adventure programs.

TARGET DEMOGRAPHIC: Men 16-54

RATINGS / PERFORMANCE RESULTS: 7Mate is the undisputed Number 1 multichannel for Men in 2014, growing its leadership with key Male demos 16-39, 18-49 and 25-54. Apart from dominating its target demographic, 7Mate also leads all key demos under 55 for total people. 7Mate is the market leader and is having a record year. (Source – Oztam 2014 Survey Weeks 7-15)

KEY FIRST RUN TITLES: World’s Craziest Fools, Tattoo Nightmares, Family Guy, American Dad, Hardcore Pawn, Outback Truckers, Classic Car Rescue, Pawn Stars, American Restoration, Swamp People, Talking Footy.

UPCOMING FIRST RUN TITLES: Bogan Hunters sees Australia’s own Paul Fenech on an epic journey across Australia seeking out our greatest real-life Bogans. It’s a show commissioned specifically for 7Mate and one that will be sure to make you laugh, squirm and just watch in awe at the real-life Bogans discovered by Logie-winning Pauly and his fellow Hunters.

RECENT SUCCESS STORIES: Tattoo Nightmares launched on Thursday Nights and consistently rates among the top multichannel shows of the week attracting audiences of around 300,000! Similarly Outback Truckers wins its multichannel timeslot.

FIRST-RUN AUSTRALIAN CONTENT: Outback Truckers, Talking Footy, upcoming Bogan Hunters

CATCH-UP SHOWS FROM PRIMARY CHANNELS: None – All content is programmed specifically for 7Mate.

PREMIUM HD CONTENT: Majority of Primetime content.

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD:


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7TWO

BRAND IDENTITY: 7TWO offers a broad selection of programs targeting family viewers. First run lifestyle, drama, adventure and reality ob-docs are a just a few of the genres across the 7TWO slate.

TARGET DEMOGRAPHIC: People 30+ and Families

RATINGS / PERFORMANCE RESULTS: Number 1 multichannel YTD for People 30+

KEY FIRST RUN TITLES: Air Crash Investigations, Escape to the Country, Once Upon a Time, The Amazing Race, The Indian Doctor, Lewis, Best Houses Australia, Endeavour.

UPCOMING FIRST RUN TITLES: As above.

RECENT SUCCESS STORIES: Foyle’s War, a critically acclaimed British drama has struck a chord with viewers garnering 300,000+ viewers on several occasions.

FIRST-RUN AUSTRALIAN CONTENT: Best Houses Australia.

CATCH-UP SHOWS FROM PRIMARY CHANNELS: Minimal daytime catch up content. Primetime is solely focused on the 7Two audience.

PREMIUM HD CONTENT: 7TWO is an SD channel.

PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD:

11 Responses

  3. That performance results for 7Mate read like some real chest beating. Although the thing, 7 really doesn’t need to do that – 7Mate does pretty well.

    Can’t wait to read the Performance Results for One and Eleven.

  4. @I’m not paranoid – Perhaps you can tell me when it last rated “around 300,000”, consistently or otherwise? Its ratings for the last two months haven’t exceeded 272,000, sometimes as low as 209,000. So, spin or BS, call it what you want but it’s there.

  5. 7TWO had a great identity when it was aimed at over 50’s who love British Programming. Then they decided not enough younger people were watching so they added random programmes like Air Crash Investigations. Now their identity is somewhat confused. It’s really turned off those people who relied on it for British programming.

  6. @Secret Squirrel Actually Tattoo Nightmares has been on the air on 7mate since December last year. No spin.

  7. @deadlois9 not going to happen due to the M+ rating, unless they cut out half the show 😉 would be good though.
    As for multi channels, don’t know how Eleven is getting ratings with the endless re runs of the same shows for the last 3 years! I mean i like my retro tv but they’re on like the 3rd rerun of the entire series of Happy Days etc!

  8. I love Family Guy and If It was up to me in the states which don’t have 6 to 7pm News Bulletins on 7 I would be happiest with them using it as a 6:30pm offering as well as having them on Mate.

  9. 7mate also has V8 Supercars in Perth (whole broadcast) and other cities (variable depending on other commitments).

    As far as I’m aware, Tattoo Nightmares has only been on for 2 wks – you need more than two data points to establish “consistency”. And since when do we call 245,000 “around 300,000”?

    Can’t wait to see how Ten have spun their multichannel performance.

  10. 7TWO needs to screen Some First Run US Sitcoms in Primetime mainly from ABC Studios, as there’s not enough room on the Main Channel which is Dominated by Reality, Better Homes and Gardens, AFL and Drama all in Primetime,

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