TV Tonight begins another Multichannel Survey, having published the first some 18 months ago.
All FTA networks were asked to respond to a series of questions on multichannel branding, content and achievements.
We begin today with the highest-rating multichannel, GO!, and its sister channel GEM.
Here are the answers provided by Nine.
BRAND IDENTITY: Comedies & Movies
TARGET DEMOGRAPHIC: Under 40’s
RATINGS / PERFORMANCE RESULTS: No.1 multichannel in Australia with Total People, 25-54, 18-49 and 16-39
KEY FIRST RUN TITLES: The Originals, Suburgatory, The Bachelor/Bachelorette, The Middle, Auction Hunters , Survivor.
UPCOMING FIRST RUN TITLES: Britain’s Got Talent, The 100 (pictured), Mike & Molly, Almost Human.
RECENT SUCCESS STORIES: ARIA Awards
FIRST-RUN AUSTRALIAN CONTENT: Kids’ WB, Manspace, premiere movies.
CATCH-UP SHOWS FROM PRIMARY CHANNELS: The Block: Fans v Faves.
PREMIUM HD CONTENT: n/a
PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD: n/a
BRAND IDENTITY: Lifestyle and marquee drama
TARGET DEMOGRAPHIC: Women 35+ and Grocery Buyers with children
RATINGS / PERFORMANCE RESULTS:
KEY FIRST RUN TITLES: Major Crimes, Rizzoli & Isles, Antiques Roadshow, Hoarders, Premium HD sport.
UPCOMING FIRST RUN TITLES: 999 What’s Your Emergency, Marshall Law Texas, Longmire (pictured), Golden Boy, Got Home Alive, Trauma Investigators
RECENT SUCCESS STORIES: The Ashes
FIRST-RUN AUSTRALIAN CONTENT: Duncan’s Thai Kitchen
CATCH-UP SHOWS FROM PRIMARY CHANNELS: N/A
PREMIUM HD CONTENT: Sport – Cricket and NRL
PLANS OR INTENT TO SWITCH PRIMARY CHANNEL TO HD: N/A