It’s a practice that has been going on for years.
Mumbrella has published some interesting results that show The Voice ran 29 minutes and 10 seconds of advertising in a 1 hour 37 minute program on May 5.
Seven was not far behind with a total 28 minutes and 15 seconds of ads during one hour and 37 minutes of House Rules on one night.
TEN had the longest single ad break of the three networks on the three nights analysed, with a 4 minute and 59 second break in MasterChef on May 7.
The Commercial TV Code of Practice restricts them to not more than 14 or 15 minutes of advertising or promotions in any hour of primetime television:
“On any day each licensee may in each hour schedule on average no more than the following amounts of non-program matter:
5.6.1 between 6.00pm and midnight outside election periods, 13 minutes;
5.7 In any hour, each licensee may (provided that the averages in Clause 5.6 are satisfied) schedule the following amounts of non-program matter:
5.7.1 between 6.00pm and midnight outside election periods – up to 15 minutes per hour, but with no more than 14 minutes scheduled in any four of those hours;
All three networks indicated they fell within the Guidelines.