Yesterday’s interview in which she told Abbott she had “never heard of such rubbish in all my life” attracted widespread media coverage.
But it subsequently emerged her links to the Labor Party, including being a former Labor Party branch secretary and being married to the secretary of the Transport Workers Union.
A TEN spokesperson told TV Tonight that Wake Up got it wrong.
“Network TEN has reviewed the Wake Up segment in question. Wake Up should have known and disclosed Vilma Ward’s links to the Labor Party,” they said.
While Vilma never actually misled anybody.”It’s got nothing to do with who I vote for, and who I don’t vote for,” she told the PM.
But the show should have been aware of any allegiances in sourcing its talent, and indeed, declaring them to viewers. Otherwise it risks ‘ambushing’ the interviewee, given Politics was the subject at hand.
Wake Up, which has been languishing in the ratings, believed it had a coup yesterday and sent the clip to media. It certainly scored plenty of coverage.
But social media must be handled delicately or risk backfiring. The breakfast show can’t afford to be making mistakes when it is trailing its competition by so much. It comes at a time when there have been persistent rumours that the show is rife for the chopping block.
That TEN is prepared to let the show wear the brunt of this mess tells us much about where it sits under the current regime.