SBS celebrates diversity with Join In campaign
Video: SBS will launch a new branding initiative during the Socceroos match tomorrow morning.
- Published by David Knox
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- Filed under News
SBS will launch a new branding initiative from tomorrow, which celebrates diversity.
The Join In campaign will begin at half time during the Socceroos match tomorrow morning, created by Joy and Stampede (Toby Dixon and Alex Feggans), and the SBS in-house design team, with music by Sonar Music. It features both SBS employees and talent.
The branding invites all Australians to experience, explore and celebrate diversity in all its forms, in keeping with the SBS Charter.
SBS Chief Content Officer Helen Kellie said: “Over the past 40 years SBS has brought different content to our screens in news and current affairs, sport, documentary and drama.
“Join in is continuing that celebration of diversity and invites all Australians to embrace our differences and enjoy what it means to be Australian today.”
Socceroos v Chile coverage begins 7:30am Saturday AEST on SBS ONE.
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That’s exactly like a University of Wollongong billboard campaign.