If the incessant promos and watermarks haven’t been been enough, now TEN announces the show will be rolled across its three channels at the same time.
Family Feud will screen at 6pm on TEN, ELEVEN and ONE all week.
They’re not even offering to do that for the Commonwealth Games, requiring viewers to switch from one channel to another to follow a single broadcast.
“By running Family Feud across our three television channels at the same time for one week, we are making sure that as many Australians as possible have the opportunity to see it,” said Programming Chief Beverley McGarvey.
Because it is ‘simulcast’ the move means the ratings can be merged across three channels too.
But it doesn’t end there.
The show will also be repeated at 8am weekdays from tomorrow, leading into Studio 10, while Grant Denyer is a guest on The Project tonight.
TEN had better hope the move does not backfire.
Promotion is one thing, but overkill is big bloody risk.