0/5

Multichannels give Seven the week

Ratings: Nine won the primary channels but 7TWO & 7mate push Seven in front on network shares.

2014-08-25_0041It was another neck and neck battle in the ratings race, with just 0.2% giving Seven the win over Nine.

While Nine won the week in primary channels, it was Seven’s multichannels that pushed them ahead of their foe.

Network:
Seven: 30.0
Nine: 29.8
ABC: 17.6
TEN 17.4
SBS: 5.2

Primary channel:
Nine: 21.2
Seven: 20.7
ABC: 12.6
TEN: 11.1
SBS ONE: 4.2

Multichannels:
7TWO: 5.0
GO!: 4.9
7mate: 4.3
GEM: 3.7
ABC2:3.1
ELEVEN: 3.1
ONE: 3.1
ABC News 24: 1.1
ABC3: 0.9
SBS 2: 0.8
NITV: 0.2

Nine won the demos 16-39, 18-49 and 25-54.

Seven News (Sun: 1.26m) was the top brand for Seven then The X Factor (1.13m), The Force (1.01m) and Sunday Night (969,000).

The Block (Sun: 1.5m) was the top rating show for the week. Nine News (Sun: 1.32m) was next for Nine than Sixty Minutes (1.05m).

Grand Designs Revisited (969,000) was best for ABC followed by Australian Story (876,000) and ANZAC Girls (875,000).

The Bachelor (Thurs: 682,000) topped the week for TEN. The Project 7pm was 638,000 and TEN Eyewitness News was 602,000.

Who Do You Think You Are? pulled 411,000 for SBS ONE then Heston’s Great British Food 318,000 and Wild Arabia (274,000).

Nine won Monday, Tuesday and Thursday. Seven won Wednesday, Friday and Saturday. Both tied for Sunday. ABC defeated TEN on Sunday, Monday and Saturday.

Seven ranked first in Brisbane, Adelaide and Perth. Nine took Sydney and Melbourne.

3 Responses

  1. @pertinax ‘They are filling out Nine’s schedule with cheap movies’

    Nine Melbourne showed Comanche, painted red faces and all, from 1956!!!!!!
    on their main channel, on Sunday arvo.
    Wonder how cheap that would be to show?

  2. Seven are still interested in 72 and 73 because they help them stay in front of Nine in the overall ratings race.

    Nine are just concentrating on trying to win under 60s. They are filling out Nine’s schedule with cheap movies and running TBBT repeats and kids shows on Go! They haven’t put much on GEM recently except for repeats of old Midsomer Murder episodes on Monday and don’t seem concerned about the slide in its viewers.

  3. I think Seven actually listened to their viewers re multi channels….when they made changes that we were not happy with…they were happy enough to sort it…they seem to have the formula to keep viewers happy..also the start times have been better in recent times I feel…well for what I watch.
    I watched Fridays The Project on Tenplay…it was a good experience for me…even ads were ok.

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