Nine wins sentimental week

2014-08-17_2336It was a week in which an outpouring of affection for Robin Williams helped determine ratings winners.

TEN’s quick-thinking screening of Mrs. Doubtfire on the day of his death delivered the network its best numbers of the week.

Nine and Seven tied for first position on Sunday, leaving the latter to breathe down the former’s neck all week. Both screened Robin Williams movies on Saturday night with Nine’s The Birdcage (564,000) pipping Seven’s Aladdin (535,000).

Network:
Nine: 30.0
Seven: 29.6
TEN: 17.7
ABC: 17.6
SBS: 5.2

The Block topped the week at 1.5m viewers on Sunday. Nine’s other brands included Nine News (Sun: 1.22m), 60 Minutes (1.06m) and A Current Affair (939,000).

Seven News (Sun: 1.22m) topped Seven’s week. The X Factor was 1.15m and Border Security was 975,000.

TEN’s Mrs. Doubtfire replay scored 891,000 viewers. Bledisloe Cup was 684,000 and The Bachelor pulled 681,000.

ANZAC Girls did good business for ABC and 1.06m viewers. Grand Designs Revisited (994,000) and Australian Story (857,000) followed.

Who Do You Think You Are? (335,000) is still tops for SBS ONE then Heston’s Great British Food (314,000) and Shane Delia’s Spice Journey: Turkey (214,000)

Primary channel:
Nine: 21.4
Seven: 20.4
ABC: 12.9
TEN: 12.0
SBS ONE: 4.1

Multichannels:
7TWO / GO!: 5.0
7mate: 4.2
GEM: 3.6
ELEVEN: 3.1
ABC2: 2.9
ONE: 2.7
ABC News 24: 1.1
SBS 2: 0.9
ABC3: 0.7
NITV: 0.1

Nine won the demos 16-39, 18-49 and 25-54.

Nine won Monday, Tuesday and Thursday. Seven won Wednesday, Friday and Saturday. Both tied on Sunday. ABC bettered TEN on Sunday, Monday, Friday and Saturday. Both tied on Thursday.

Nine took Sydney, Melbourne and Brisbane but Seven retained Adelaide and Perth.

With just 0.4% separating first and second, Timeshifting may yet see the victory change hands.

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