But it’s even more telling to see the numbers for your second week. That shows you just how many viewers came back for more, and how many may have already moved on. It’s not uncommon at all to lose viewers in week two on air and there’s a trend called the J-Curve that symbolises a show starting well, immediately dropping then slowly rebuilding through word of mouth.
Last Wednesday there were three new seasons on the landscape: Utopia, Reality Check and Wonderland. Two of them lost viewers this week.
Utopia lost 181,000 viewers and Reality Check lost 167,000, while Wonderland increased ever so slightly by 13,000. However -and this is crucial- Utopia‘s lead in When Julia Met the Doctor was 230,000 less than what QI had in the same timeslot a week ago.
Nevertheless, Seven network won the night with 31.4% then Nine 28.2%, TEN 20.4%, ABC 15.3% and SBS 4.8%.
Seven News (1.05m / 991,000) was best for Seven then The Force (1.01m), Home and Away (906,000), Border Security (905,000), Criminal Minds (879,000 / 665,000) and Million Dollar Minute (530,000).
Nine News (1.12m / 1.1m) topped the night. Next for Nine was The Block (1.06m -a second episode in 2 cities was 444,000), ACA (1.04m), and Hot Seat (633,00). Big Bang in 3 cities was 338,000 / 250,000. Movie: The Tourist was 245,000.
On TEN The Project was 649,000 / 526,000. The Bachelor was 640,000, TEN Eyewitness News was 593,000, Wonderland was 532,000 and Extant was 227,000.
ABC News (742,000) led ABC then 7:30 (607,000), Utopia (597,000), When Julia Met the Doctor and QI (both 451,000), Reality Check (392,000) and a repeat of Head First (268,000).
Wild Arabia (272,000), 24 Hours in Emergency (237,000), SBS World News (134,000) and Borgen (101,000) made up SBS ONE.
7TWO’s well-promoted Lewis led multichannels at 287,000.
OzTAM Overnights: Wednesday 20 August 2014