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Audience retention the name of Tuesday’s game

Ratings: Ideally programmers like to build momentum, or at least retain most of their viewers across the night, but some shows do it better than others.

2014-09-17_0956In the game of programming, “retention” is a key word -trying to make sure your line-up has momentum and you’re not shedding too many viewers from show to show, only to re-build with a later programme.

Looking at Tuesday night, Nine had better retention than Seven and TEN in the early evening, both of which lost viewers at the 7:30pm junction only to rebuild them again. It’s effectively a dip in viewing trends for the hour.

Both Bringing Sexy Back and Jamie’s Comfort Food lost viewers from their preceding programmes (Home and Away / The Project 7pm) only to rebuild them an hour later with Winners and Losers and NCIS. That’s partly due to the pulling power of The Block, but also because neither is compelling viewing. That said Bringing Sexy Back did increase on its audience from last week.

Nine network won the night with a 30.6% share then Seven 29.1%, TEN 18.4%, ABC 16.7% and SBS 5.2%.

The Block topped the night with 1.36m for Nine then Nine News (1.12m / 1.00m), ACA (839,000), Big Brother (696,000) and Hot Seat (612,000).

Seven News (1.03m / 969,000) led Seven then Home and Away (916,000), Winners and Losers (839,000), Bringing Sexy Back (691,000), Million Dollar Minute (513,000) and Prince Harry at 30 (486,000).

The Project lifted to 701,000 / 551,000 for TEN. TEN Eyewitness News was 615,000, NCIS was 506,000, Jamie’s Comfort Food was 409,000 and Under the Dome was 323,000.

ABC News (779,000) led for ABC then 7:30 (666,000), Brilliant Creatures (615,000), Foreign Correspondent (578,000), At the Movies (512,000) and QI (418,000).

CNN doco series The Sixties (285,000) was out in front on SBS ONE then Insight (200,000), Dateline (146,000) and SBS World News (114,000).

Ben and Holly’s Little Kingdom (281,000) topped multichannels on ABC2.

The Morning Show: 127,000 / 81,000
Mornings: 114,000
Studio 10: 52,000 / 33,000

OzTAM Overnights: Tuesday 16 September 2014

12 Responses

  1. I really like Jamie Oliver also…been a fan since the beginning….but there is only so many ways you can cook lamb or dress a lettuce….TEN has really over worked the Jamie thing….well for me.

  2. I love Jamie Oliver so I watch anything he does 🙂
    I’m not watching the current “NCIS” because they are repeats. Patiently waiting for the new series.

  3. @Jason – there’s nothing wrong with French engineering – Palace of Versailles, Eiffel Tower, Dassault Mirage, Millau Viaduct.

    I believe that the joke says that in Hell the French are waiters while it is Italians who are the engineers. Having driven both Italian and German machinery I can confirm that there is some basis to that particular stereotype.

  4. They are averages and made up of people coming and going.

    NCIS does pick up viewers for Ten after their 7:30pm shows, but they will mostly be viewers over 55 most of whom weren’t watching The Project earlier.

    Seven and Nine News have large audiences spread across many demographics. They want as many viewers as possible to stay with their 7:30pm shows instead of swapping over to another network. But those 7:30pm shows like The Block and The X Factor are picking up many younger viewers that didn’t watch earlier shows as well. 72 and GEM provide shows for older viewers to flick over to for those who don’t like the talent shows.

  5. As for “Jamie’s etc.”, as the joke goes, ‘In Hell the British are the cooks, the French are the engineers and the Germans are the Police, whereas in Heaven…(British Police, French cooks, German engineers).

  6. I want to know where Recipe To Riches has gone. It was already airing this time last year, it commenced in the final week of August. Due to it being a joint venture with Woolworths, I’d expect that Woolworths has arranged the delay due to supply issues, that’s the only possible explanation, as surely TEN want to air it ASAP to have more new Aus content and quota points.
    I noticed that last year’s winner ‘Chocorn’ was only release for a very limited time when it was finally available this year. I only saw it for a couple of weeks in my Woolworths, which is a large store, then it was gone. Can only hope they have changed the way they decide the winner, as there were much better products and debate about the format of the deciding vote.

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