The Australian Financial Review reports several matches will be broadcast simultaneously across Seven’s television channels and online, including live match results, multi-angle camera use, statistics and interviews.
“There is no doubt these big multi-sports events are primary in driving audiences across multiple platforms. The Olympic Games will see a revolution in the way live sport is delivered to Australians. Golf is another sport where there is great deal of simultaneous action in different locations, ” Seven CEO Tim Worner said.
SBS was the first Australian network to hit the market with an HbbTV service, for its catch-up service SBS On Demand, in June.
The much-vaunted FreeviewPlus service, available via newly branded televisions, set top boxes and PVRs, launches tomorrow.