Seven to serve up HbbTV in January

2014-09-01_1648Seven will make its biggest push into Hybrid Broadband Broadcast Television during the Australian Open in January, according to media reports today.

The Australian Financial Review reports several matches will be broadcast simultaneously across Seven’s television channels and online, including live match results, multi-angle camera use, statistics and interviews.

“There is no doubt these big multi-sports events are primary in driving audiences across multiple platforms. The Olympic Games  will see a revolution in the way live sport is delivered to Australians. Golf is another sport where there is great deal of simultaneous action in different locations, ” Seven CEO Tim Worner said.

SBS was the first Australian network to hit the market with an HbbTV service, for its catch-up service SBS On Demand, in June. 

The much-vaunted FreeviewPlus service, available via newly branded televisions, set top boxes and PVRs, launches tomorrow.

10 Comments:

  1. First time i have been back in a few weeks has their been much movement from any channels David regarding HD.Australia is so far behind in picture quality on FTA.Love Foxtel as they are in HD.This technology is here to stay must cater accordingly they have been using HD cameras for years now and still not gone any further with it

  2. “several matches will be broadcast simultaneously across Seven’s television channels and online, including live match results, multi-angle camera use, statistics and interviews.”

    Why haven’t they be using digital TV to these abilities? This sort of stuff was touted as being a feature of digital TV over a decade ago.

  3. Live results… multiple camera angles… different courts… If Australia had a proper digital TV standard like the UK all those things would be possible using current broadcasting techniques.

  4. @ Laurie I believe any TV with a HDMI input can take a HBBTV set to box. Then you use your existing Wifi modem. You can watch live TV or catch up for any Freeview station. Regional networks are not using HBBTV.

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