More international versions for My Kitchen Rules
NZ, Denmark, Belgium, Canada, UK, Lithuania, Serbia -MKR is serving up the territories.
Seven-devised format My Kitchen Rules has been racking up the international format sales including New Zealand, Denmark and French speaking Belgium with further deals under discussion in Canada and Norway.
In Flemish speaking Belgium all five seasons of the finished programme have sold to VMMA/VTM as well as six seasons of the My Kitchen Rules predecessor My Restaurant Rules being produced for Flemish speaking Belgium.
But in New Zealand, it hasn’t been all smooth sailing. While the Aussie version has scored, the local NZ adaptation has been beaten by MasterChef and The Block.
MKR has also been produced locally in Canada (French speaking), Lithuania, Serbia and the United Kingdom.
To date the finished series has sold to over 160 countries including United Kingdom (Sky), Canada (W Network & Gusto! TV), Asia (NBC), Eastern Europe (SET), Germany (Turner), Latin America (Discovery), Middle East (Fox & Gem) and Netherlands (SBS).
Seven’s Director of Network Production, Brad Lyons, said: “We are delighted that this format continues to resonate in so many territories. We are immensely proud of it and pleased to be working with Endemol in expanding My Kitchen Rules’ presence in the global market-place.”