A 1996 episode of A Touch of Frost on 7TWO scored 361,000 viewers -nearly all of them over the age of 55. But that placed the show as fifth in its timeslot, pipping the final Living with the Enemy (207,000) on SBS ONE and less than 100,000 behind TEN’s sexy Wonderland. Together with Rosemary and Thyme (298,000) the channel pulled a 7% share -bigger than all of SBS channels combined.
By contrast, just one entertainment show was above the magic million across the board last night. While advertisers definitely want younger viewers with disposable incomes and less brand devotion, the over 55s should never be ignored. Nine was in front of Seven by just 0.2% in primary channels but that 7% delivered Seven a win in network shares.
Seven network was 30.8% then Nine 28.5%, TEN 20.5%, ABC 15.4% and SBS 4.8%.
Seven News (1.01m / 983,000) was best for Seven then The Force (938,000), Home and Away (936,000), Border Security (863,000), Criminal Minds (813,000 / 673,000) and Million Dollar Minute (530,000).
The Block (1.14m) retained top spot for Nine then Nine News (1.07m / 1.07m), A Current Affair (1.01m), Big Brother (658,000) and Hot Seat (621,000).
The Bachelor is building to its closer tonight at 895,000 for TEN. The Project was 621,000 / 459,000, TEN Eyewitness News was 608,000, Wonderland was 458,000 and movie: There’s Something About Mary was 153,000.
ABC News (715,000) was best for ABC then the season final of Utopia (620,000), 7:30 (574,000), Mad as Hell (570,000), Reality Check (455,000), QI (411,000) and Would I Lie to You? (393,000).
Wild Britain (236,000) led SBS ONE followed by the final Living with the Enemy (207,000), SBS World News (146,000) and the final Borgen (144,000).
The Morning Show: 136,000 / 80,000
Studio 10: 65,000 / 37,000
OzTAM Overnights: Wednesday 1 October 2014