This year there is less time spent on ‘auditions’ in order to profile the people who have big dreams for their home recipes -one of which will win a business partnership with Woolworths.
“We decided to spend less time on the Golden Ticket. When the show starts it’s straight into the action so you get to know a lot more about the characters themselves and the stories behind their recipes,” says chef Darren Robertson.
“Last time we probably spent a bit too much time on the Golden Ticket.
“It’s better this year because you get more backstory and some connection to the characters themselves. But the rest of it is pretty much the same.”
Robertson returns as a judge along with Carman’s Fine Foods founder Carolyn Creswell, TEN’s own Russel Howcroft and Jess Gill from Woolworths.
The Canadian format again sees home cooks put through the hoops in a Kitchen batch up, Marketing and Product launch challenges, with $10,000 on offer each week and winning products available in stores across the country the next day.
“There’s party food, breakfast ideas, BBQ, and the first week is Baking. I’m not allowed to give away any of the products themselves,” says Robertson.
“There are many interesting characters, some of whom can’t ‘cook’ to save their lives. But it doesn’t really matter.
“Coming into a commercial kitchen for probably the first time in their lives it’s interesting to see how they react to equipment, ingredients and delegating.
“To me that’s one of the most exciting parts. We’re not after Australia’s best cook, we’re just trying to find the best recipe. So you get all sorts of colourful characters. As long as they know their recipe inside out and what goes into it.
“I have nothing to do with the marketing or the product launch, only the batch-up and the final deliberation. The two most important stages!”
The grand finalist is determined purely by a week of product sales, winning $100,000 and a business partnership with Woolies. FremantleMedia license the product while Woolworths own the subsequent commercialised product recipe, shared in an undisclosed commercial arrangement with the winner.
Last year’s winner, Victorian Garth Midgeley won $100,000 for his Choccorn creation, which is still on supermarket shelves, albeit at $3.99 down from its original $7.99 price tag.
“The public basically determines who will win the grand final by the amount of units sold.
“Some things are more expensive to produce but I’m sure they adjust for something that costs $10 as opposed to a biscuit that costs $3.
“I’m not sure of how much, who owns. But I’m not sure how much TEN owns. Certainly I won’t own any of it!”
With 8 episodes and a yet to be filmed grand final, the finale won’t get to air until after the end of the 2014 ratings season.
“There’s a lot of infrastructure to get those products ready, and then it goes to air and the public buy the product –or not- and that’s how the winner is determined,” Robertson explains.
“It will be around December when we shoot the finale, but we have no idea who will win ourselves.”
Recipe to Riches airs 7:30pm Tuesday on TEN.